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MARKETING REPORT

MARKETING REPORT. April 2012. Closing Dinner A Night To Remember. Black Tie Optional Tux rental still available. Call The Tuxedo Exchange at (760) 321-7171 Red Carpet Arrival Comedian/Hypnotist. Marketing Committee. Looking for Members Goals

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MARKETING REPORT

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  1. MARKETING REPORT April 2012

  2. Closing DinnerA Night To Remember • Black Tie Optional • Tux rental still available. Call The Tuxedo Exchange at (760) 321-7171 • Red Carpet Arrival • Comedian/Hypnotist

  3. Marketing Committee • Looking for Members • Goals • Add value to membership through marketing programs and assist and support the planning, promoting, and launching of new programs and projects • Create a connected experience and integrating of branding across all touch points • Add value through content management • Duties • Monthly Conference Calls • Input in discussions • Marketing Research Question Development • Website Input • Strategy Input • Various tasks as assigned

  4. Overview of ETI Marketing Projects • Announcements, Press Releases, and other PR • Industry Update • Inventors Hub • New Member Recruitment • Web Presentations • Market Research • Industry Outreach

  5. Industry Update • Industry Update • Letter from the President • Executive Manager Letter • Event Articles • Articles

  6. Market Research • Market Research • Previous Research • J2534 Research • TPMS/Telematics • Collision Repair • Current Research • Battery Technology and A/C Systems • Alternate Powertrains for Light Duty

  7. Summer Tech Week 2012 June 12 – 14, 2012 • Headquarter Hotel is the Hyatt, Dearborn, Michigan • OEM Appreciation Dinner is at the Henry Ford Museum

  8. Winter Tech Week 2012 December 3 – 7, 2012 • Yokohama • Hotel TBD

  9. Social Media • Linked In • Subgroups • Facebook • Information and updates

  10. ETI Website • Overview of FAQ’s

  11. ToolTech 2013 • Hyatt Regency Mission Bay, San Diego, CA • April 23 – 25, 2013

  12. Q & A

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