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Chile Marketing Report

Chile Marketing Report. AllSmile Ryan Gardner Lizzy Smith Tom Bredin. Chile . Capitol: Santiago Population: 16,763,470 Language: Spanish Government: Representative Democracy President: Michelle Bachelet Surface Area: 292,183 sq. mi. Social Factors. Low infant mortality rate

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Chile Marketing Report

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  1. Chile Marketing Report AllSmile Ryan Gardner Lizzy Smith Tom Bredin

  2. Chile Capitol: Santiago Population: 16,763,470 Language: Spanish Government: Representative Democracy President: Michelle Bachelet Surface Area: 292,183 sq. mi.

  3. Social Factors • Low infant mortality rate • Long life expectancy -Age 80 (Female) -Age 73 (Male) • Stable population growth rate • Young population

  4. Economy • Second highest per capita Gross Domestic Product (GDP) in Latin America • High GDP growth rate • Lowest Latin America poverty rate • Exporting nation • Member of MERCOSUR • Currency has strengthened against the dollar

  5. Economic Factors

  6. Competition • Local One has the largest market share • Regional One has 2nd largest market share • Britesmile is the only global competitor

  7. Prior to Entry • No kids market established • Low competition in whitening market

  8. Target Market • Establish a Kid’s variation of Allsmile • Young/Whitening because only offered in one market • Target economy toothpaste market

  9. Products We Plan To Offer • Young Whitening: Medium, Tube, Paste • Family/Kids: Medium, Pump, Gel • Family/Economy: Medium, Tube, Paste

  10. Younger-Whitening

  11. Family/Kids

  12. Families-Economy

  13. Pricing • $104 Million (USD) currently being spent on toothpaste in Chile • Economy paste tube: 700 (Ch $) • Whitening Tube Paste: 800 (Ch $) • Kids Pump Gel: 830 (Ch $)

  14. Distribution • Preferences are evenly distributed • Target almost all distribution channels

  15. Advertising • Our ads will be relevant and connect to the Chilean people. • Ads for: -Younger/Whitening -Families/Economy -Families/Kids. • Allsmile currently has ads available for Whitening and Basic, we can use those to the Chile market.

  16. Plant Decision Allsmile must build a plant in Chile: • Central Location • Exchange Rates • Shipping Cost • Labor Costs • Tariffs

  17. Exchange Rates

  18. Shipping

  19. Tariffs • MERCOSUR • Argentina • Brazil • Chile • FREE TRADE AGREEMENT WITH U.S.A • FREE TRADE AGREEMENT WITH CHINA

  20. Toothpaste Sales (Last 6 Years)

  21. Why Chile? • Transportation Infrastructure • Distribution System • Economic Infrastructure • Low Cost of Labor • Centrally Located • Steady Signs of Growth

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