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Increase Revenue and Profits Through End-to-End Digital Marketing Management

Increase Revenue and Profits Through End-to-End Digital Marketing Management. Digital Advertising Presentation September 2011. Document Outline. Why online advertising How we assist Who we are Outline how we will work with you. Why O nline Advertising. On the fast track.

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Increase Revenue and Profits Through End-to-End Digital Marketing Management

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  1. Increase Revenue and Profits Through End-to-End Digital Marketing Management Digital Advertising Presentation September 2011

  2. Document Outline • Why online advertising • How we assist • Who we are • Outline how we will work with you

  3. Why Online Advertising • On the fast track.. • 65 m ‘Active’ Internet users (28% up from 51 m last year) • 61 m ‘regular’ users (46 m urban users, 16 m rural users) • Internet reaches 29 m HH (avg. users/HH up at 2.23) • Over 4 in 5 are ‘daily’ users. Daily users’ base grew faster, at 33% Source: http://indiamicrofinance.com/india-internet-statistics-2011.html

  4. Why Online Advertising • Online buying picking momentum.. • 4/5 internet users ‘shop’ online - 50 m strong online consumer base • 17 m (29% of all internet users) ‘buy’ online – 70%up from 10 m last year • Online buyers of ‘non-travel’ products (13.5 m) outnumber ‘travel’ ones (8.6 m) Source: http://indiamicrofinance.com/india-internet-statistics-2011.html

  5. Why Online Advertising • Fragmented media – Interest / Affinity based marketing & messaging Source: Business Standard, Feb 07, 2011, Online marketing industry size to touch Rs 2k crore by 2013

  6. Why Online Advertising • Engaged / Informed Consumers • Nearly 40 million Indians are using online reviews to inform purchase decisions • 67 percent of Indians who are on the web use online reviews to help them make purchases Source: The Nielsen Company conducted in collaboration with AbsolutData, http://www.watblog.com/2011/05/11/social-media-india-statistics-45-million-indians-on-social-media-by-2012/

  7. Why Online Advertising • Consumer engagement • 1/4th of online Indians were able to recall brands using social media • Social media presence connotes ‘innovation’ ‘customer friendliness’ and a sense of ‘cool’ • 60% Indians who are social media users are open to being approached by brands Source: The Nielsen Company conducted in collaboration with AbsolutData, http://www.watblog.com/2011/05/11/social-media-india-statistics-45-million-indians-on-social-media-by-2012/

  8. Why Online Advertising • Measurable to the last paisa – ability to quickly test and make adjustments

  9. Why Online Advertising • Train is leaving the station • Digital marketing market size estimated to be Rs2,000 croreby 2013 from Rs1,400 crore • With revenues worth Rs 800 crore, Google India is bigger than any television channel in the country • Google gets 100 million unique users (70 m, desktop & 30 m, mobile) • 20-25% of HDFC’s new customers come in through online sources • Online railway tickets – Rs5,500 crore& airline tickets – Rs12,500 crore Source: Business Standard, Feb 07, 2011, Online marketing industry size to touch Rs 2k crore by 2013

  10. Why Online Advertising • Excellent time to be in or jump onto the bandwagon

  11. How We Assist

  12. How We Assist • Find right consumer target segments and..

  13. How We Assist • Understand the consumer’s search funnel to develop online media mix

  14. How We Assist • And develop overall online and product level strategies driven by strong analytics

  15. How We Assist Natural Search – we help to increase your visibility in natural search ranking in Google Natural Search

  16. How We Assist Paid Search – ROI driven advertising Consumer types in a “Query” Paid Search

  17. How We Assist Local Search – we help to increase your visibility when consumers in your location search for you.

  18. How We Assist Facebook – we help you to reach the right target audience with the right message at the right time through Facebook.

  19. How We Assist Web Development – optimize for spiders and user experience

  20. Who are we

  21. Who are we DiCon is a digital marketing services firm: • Headquartered in Chicago with Indian operations based in Chennai, India • Satellite operations in Hyderabad, Bangalore and New Delhi • Our well-rounded team has years of experience from consulting, direct marketing and digital advertising • Managing 100’s of accounts • Developed best-in-class campaign management based on experience over 1000’s of campaigns • Strong client service, operations and technical team

  22. Who are we Our Mission To increase your revenue and profits by reaching the right audience with the right message at the right time through internet.

  23. Who are we Key Differentiators Clients Process Technology

  24. Who are we Key Differentiators: People • Management team with diverse experience in the areas of management consulting, direct marketing, investment banking, real estate and digital advertising. • Highly trained and specialized functional teams – Engineering / analytical education • Client service and project management team – Masters/MBA • Dedicated quality control and compliance team • Well developed and systematic training curriculum • Adwords and Adcenter certified staff

  25. Who are we Key Differentiators: People Babu Monie – CEO Babu Monie develops digital marketing strategies for our clients. He has more than 20 years experience in database marketing, management consulting and digital marketing having worked in leading companies such as Draft FCB, Deloitte Consulting, DoubleClick, Google and Publicis Groupe. He enjoys working on and solving client challenges. He has a BE in Computer Science, MBA in Marketing, and MS in Direct, Database and ecommerce Marketing from Northwestern University. Jyo Etikala – EVP - Operations Jyo runs our digital marketing operations and is responsible for overseeing implementation of client campaigns. She is actively involved with hiring and training our talent. In addition, she leverages her years of operations experience to develop our company’s operations manual and guide our process improvement team. Jyo has a BE in Computer Science and MBA in Finance and Operations from Bharuch College, New York.

  26. Who are we Key Differentiators: People Venkatesh– Business Development Manager Venkatesh leads our business development function. He has 14 years of experience in the Advertising industry handling clients such as ABB, British Council, Tata Motors, GM India, Wipro Technologies, Computer Associates, Samsung Electronics & Dubai Duty Free. He is a BA Economics graduate & has a Masters Diploma in Computer Science. A go getter in life, admires Mother Teresa, loves music & reading auto biographies. BalajiRajaganapathy– Account Director Balaji leads our client and project management functions. He has extensive experience in joint venture developments and project management. His interests and US education enable Balaji to understand US audience and business culture. Balaji has a masters in Engineering Management from USC. VidyaSagar– Digital Marketing Manager Sagar is our SEM/SEO Operations lead. He runs our paid and local search operations and manages the specialists teams. He has vast search experience having worked in various capacities at companies such as NetElixir and Dot Ahead Technologies, His ability to articulate creative solutions to difficult problems makes Sagar the go-to-person and a visionary at DiCon. Sagar is an Engineering graduate from JNTU.

  27. Who are we Key Differentiators: People - Matrix organization enables deep client knowledge AND functional knowledge

  28. Who are we Key Differentiators: Process • Strong focus on quality • General operations manual covers every area where we support you • Custom design operations manual for every client • Dedicated QC and Process Improvement team constantly refine processes

  29. Who are we Key Differentiators: Technology • Platform and application agnostic • Ability to quickly learn tools used by client • Proprietary Project Management and QC apps in development

  30. Who are we Case Study: Fortune 500 company

  31. Contact

  32. Contact Us

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