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美安的成功过程 Path to Success with MA 学而悟,悟而得, Learn to enlightened, then get it 得而行,行而错,

美安的成功过程 Path to Success with MA 学而悟,悟而得, Learn to enlightened, then get it 得而行,行而错, Then to implement, then make mistakes 错而改,改而能。 Then adjust, then become capable. 新人的误区 Mistakes a New Distributor makes. 着急卖产品 , eager to sell products 着急找两个合作伙伴 , eager to find 2 partners

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美安的成功过程 Path to Success with MA 学而悟,悟而得, Learn to enlightened, then get it 得而行,行而错,

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  1. 美安的成功过程 • Path to Success with MA • 学而悟,悟而得, • Learn to enlightened, then get it • 得而行,行而错, • Then to implement, then make mistakes • 错而改,改而能。 • Then adjust, then become capable

  2. 新人的误区Mistakes a New Distributor makes • 着急卖产品, eager to sell products • 着急找两个合作伙伴, eager to find 2 partners • 没有注重这个生意的基本知识, 比如说, 什么是美安, 2分钟广告,美安的四大基石, 如何邀约, 如何回答异议,等. Not enough basic knowledge:

  3. 起步指南 Getting Started Guide 10 Steps first 4 steps: • 名单 namelist • 回答‘什么是美安’? Answer to What is it? • 邀约方法 , develop approaches • Sell the appointment, not the plan

  4. Sharing-邀约方法:Approaches • 直接 direct • 評估 eveluation • 轉介 referral • 產品 product • 工具 audio/video/books/magazines

  5. Product Approaches 产品邀约 • 列名单和分析名单 write down & analyze name list • 邀约技巧和handle objection邀约方法 • 三不做:不讲MA,不讲OPC,不推荐产品, 3 don’ts: don’t talk about MA, or OPC, don’t recommend products • 三要做:问诊,健康理念,讲自己/别人的故事 3 do’s:gather health issues, talk about health concepts, tell stories • Sell the appointment, not the product

  6. 产品邀约三部曲 3 Steps to appointments • 问诊 gather health issues via conversation • 把别人的问题问出来, ask questions • 不可以直接问“你有什么问题?”cannot ask directly: ”what are your issues?” • 讲自己,自己的家人,及周围朋友的故事,引导他们说出自己的故事,tell stories, testimonials • 讲故事: tell stories • 笔记本记见证, notebook for testimonials • 讲自己,家人,及周围朋友的故事, stories around you • Make an appointment

  7. 产品邀约三部曲 3 Steps to a product appointment • 约Appointment • 我认识一个朋友,对营养学很有研究,他用营养保健品帮助了很多人,相信他一定会帮到你。你要不要跟他聊一聊。One of my friends is very knowledgeable on nutritional products, he helped a lot of people. He’ll help you. Do you like to talk with him? • 注意事项:Note: • 三不做:不讲MA,不讲OPC,不推荐产品 3 don’ts: don’t talk about MA & OPC, don’t recommend products • 三要做:问诊,健康理念,讲自己/别人的故事, 3 do’s: gather their issues, talk about health concepts, tell stories

  8. Case 1 新经销商直接推荐产品(1)ND Directly recommend products (1) • 新经销商见钢琴老师有过敏,直接问:你吃了OPC吗?A ND notices the piano teacher has allergy, directly ask:”have you taken OPC3?” • 两种结果:2 results: • 我吃过,没有效果, yes, no result • 什么是OPC? What is OPC? • 新经销商不能回他这些问题 the ND not able to answer the question/rejection • 新经销商不是不能亲自推荐产品,而是没有ready直接推荐产品 It is not that ND recommend products, it is because ND is not ready

  9. Case 1 新经销商直接推荐产品(2) • 新人首先要学会用方法推荐产品NDs first need to use different ways to recommend products • 新人要加速学习产品知识 NDs need to gain the product knowledge as fast as they can • 加速学习推荐产品的技巧NDs need to learn the skills to recommend products

  10. Case 2新经销商用推荐产品(1) • 莉莉带孩子看医生时,看见一个妈妈带着孩子打过敏针,还打错了。。。Lily took her kid to see doctor, and saw another mother take her kid for the allergy shot. They got wrong shot. • 莉莉问:你有否是一些其它的方法,比如说营养保健品?我女儿以前也有过敏,还有哮喘,每个月都要来这里看医生。每次她要吃十天的抗生素,还有两种哮喘药,现在快一年没吃了。Lily asked,”have you tried other ways, like nutritional supplement? My daughter had allergy before with asthma, and came to see doctor every month. Every time she needed to take antibiotics for 10 days, plus 2 medicine for asthma. Now she hasn’t seen docs for almost a year. • 顾客:快告诉我用什么产品?Prospect:”please tell me what you take” • 莉莉:我用的是一种纯天然,无副作用,味道很好的保健品。Lily: “I use a natural product without any side effect, and taste good too” • 顾客:你可以告诉我在哪买的吗?Prospect:”Would you please tell me where you bought it?”

  11. Case 2新经销商用推荐产品(2) • 莉莉:我是在网上买的。你把你的email留下。Lily:”I bought it on internet, you can leave your email address” • 莉莉只是约了一个appointment。这些产品是一个营养师的朋友介绍的。她告诉我,每个人的过敏情况不一样, 产品的搭配不一样,用量也不一样。你最好把孩子带到她家,让她看看。Lily made an appointment:”These products was recommended by my friend specialized in nutrition. She told me people’s allergy situations are different, and need different products with different doses. It is better for you to take your kids to see her. • 注意:如果把网址告诉他,结果会怎样?Notice: what if tell the prospect the website?

  12. 问诊的重要性 Importance of gathering information • 与顾客建立关系,让他知道你关心他 Build the relationship, let them know you care of them • 提高你的专业形象, improve your professional image • 容易复制,避免新人直接介绍产品。Easy to duplicate, and avoid NC recommend products directly.

  13. 常见问题 FAQs • 你的产品是从哪卖的,是传销的产品吗?Where did you get your products? Is it direct selling products? • 产品太贵。The products are too expensive • 我不愿意赚朋友的钱 I don’t want to make money from my friends.

  14. 1. 你的产品是从哪买的,是传销的产品吗?Where did you get them? Are them from network marketing • 你对产品感兴趣还是对生意感兴趣?Are you interested in the products or the business model? • 我的产品是一位营养师介绍的, 是从网上买的。My dietitian recommended the products to me, purchased from internet. • 注意:千万不要直接把网纸给他。Notice: DON”T give him the website.

  15. 2. 产品太贵 Products Are Too Expensive • J.R. 说过,如果我们的产品价格没有竞争力,那会是个大问题。我们一定会及时纠正的。 • 美安的理念:同等质量比价格,同等价格比质量。 • 花$1买的洗发水和花$25买的洗发水。他们质量不同,因此无法比价。

  16. 3. 我不愿意赚朋友的钱。 • 如果我们的产品能帮助你的朋友,难道你不想与他们分享吗(头痛和止痛片)? • 找到朋友需要的产品而不推销给他们不需要的产品 • 你不愿意赚朋友的钱,那你愿意赚谁的钱呢?也许是陌生人吧。为什么赚陌生人的钱你会问心无愧呢?也许你会说是因为以公道的价格提供高质量的产品和服务。你觉得你的家人和朋友宁可从陌生人那里而不是你这里用同样的价钱买同样的产品和服务吗?

  17. 你的知识Knowledge you need to have • 了解古代人与现代人的生活方式完全不同 Our ancestors had a very different lifestyle from us. The food we eat now is very different from 60 years ago • 美国四大称王称霸的工业控制着普通公民的饮食,生活,就医及生命 • 了解正确的保健方法 The correct way to wellness • 学以致用Apply our knowledge in the business

  18. 跟进时需要的工具与资料:Followup tools • 产品方面on Products • 别让不懂营养学的医生害了你 • What’s your doctor does not know about nutrition medicine maybe killing you • By Ray D. Strand • Live Better, Longer • By Richard A. Passwater • 键康调查表 • The Healthier You magzine • Hardness Factor Book

  19. 生意方面:on business • 管道的故事 By Burke Hedges • The Next Millionaires By Paul Zane Pilzer • Pro-Sumer Power By Bill Quain • The New Professionals By Charles W King • Secrets of the Millionaire Mind By T. Harv Eker • Cashflow Quadrant: Rich Dad's Guide to Financial Freedom • The Business School

  20. Homework • Review the first 4 steps for the "10 Steps to Systemize Duplication" inside the "Getting Started Guide“ • Listen to JR Basic 5 Prospecting & Recruiting • Update your name list and top 10. • Discuss the approaches for top 10 with your sponsor and lead. • Weekly homework • Make one appointment • Add 5 name list • Use one more product, and sell one product • Listen to the weekly audio/webinar homework

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