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This proposed marketing plan outlines a comprehensive internet media provider offering music, videos, articles, trade papers, historical papers archive, publishing services, books, games, and more. The product will be positioned as a licensed media download provider, interactive service provider, and publishing service provider.
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eMedia Proposed Marketing Plan Your Name Director of Internet Services "All Media...All the Time"
Internet Media provider Music and videos Articles and trade papers Historical papers archive Publishing service Papers Articles Books Games and more… Product Definition
Product Positioning • Licensed media download provider • Interactive service provider • Publishing service provider
M E B Competition • The big picture • Bookstores • E-sites • Media services • Performance ratings • Position • Stability
Market Summary Mass Adopters Numberofcustomers Early Adopters Late Adopters Time