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Competitive Forces In Food Service

Competitive Forces In Food Service. Chapter Six. 4 Ps of the Marketing Mix. Product Price Place(s) Promotion. Product Life Cycle. Introduction Growth Maturity Decline. Advertising. Broadcast Media Television and radio Print Media Newspapers Roadside Magazines Direct mail

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Competitive Forces In Food Service

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  1. Competitive Forces In Food Service Chapter Six

  2. 4 Ps of the Marketing Mix • Product • Price • Place(s) • Promotion

  3. Product Life Cycle • Introduction • Growth • Maturity • Decline

  4. Advertising Broadcast Media • Television and radio Print Media • Newspapers • Roadside • Magazines • Direct mail Internet

  5. Sales Promotions • Coupons • Games • Promotional merchandise

  6. Food Service Competition from Other Industries • Convenience stores • Supermarkets • Staying home

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