Download
1 / 4
E N D
OP-ADS By Angie Peffer Open Genre Spring Semester Op-ads are short for opinion ads. The difference between an op-ad and a commercial ad is that an op-ad is usually used to show one’s view about something. Commercial ads are used for selling a product. Below are some examples of op-ads. They are simple, yet very effective. The first ad was produced by The Church of Jesus Christ of Latter-day Saints. It was published in The New Era, a youth magazine for members of their church. They are also printed up as posters. It is about gossiping. Although it was created for youth in mind I think it can definitely apply to adults as well. The first thing that catches my attention is the word gossip in big bold letters. Then seeing the hands passing black drippy grime from one to another makes me curious to know what it means. The message says, “GOSSIP, don’t pass it on”. The black drippy grime symbolizes gossip and that we shouldn’t pass it around. The use of bold letters and the black hands makes this a very effective op-ad. Figure 1 (www.lds.org) The second one is about verbal abuse. The picture is very powerful and definitely catches your attention, but the wording at the bottom is too small. It should be bigger print. The wording beneath the picture says, “Verbal abuse can be just as horrific. But you don’t have to suffer in silence. Call the Aware Helpline for advice and support…” The image is effective but without the being able to see the words it’s not helpful at all. If the words were more visible, this would be great on a billboard , a poster and even ina women’s magazine. Figure 2 (www.creativeadawards.com/verbal-abuse-3/)
PornographyHARMS! pornography I’ve created some op-ads of my own which correspond with my researched argument entitled, “Pornography: Harmless or Harmful?” I created them just by using graphics on my computer. My first op-ad shows a computer that’s on fire. It shows the word pornography on the screen which indicates that it’s being Googled by someone. The computer is probably where pornography is viewed the most. This op-ad tells the audience that when you view pornography, the computer now becomes a hazard instead of a help. The words are large and easy to see. The word “harms” is in red and in a differentfont which helps give the impressionthat pornography is something dangerous or something to beware of. The audience for this ad is anyone who uses a computer. That’s pretty much everyone. Using a real artist who could produce something similar to this, it would be perfect on a billboard sign as people are driving on the freeway because it’s simple and to the point. I could also see this op-ad as a poster in a public library or in schools where computers are used frequently.
The audience for this op-ad is mainly married couples or anyone in a relationship. This is a sign showing a man and a woman who are holding hands. There is a heart symbolizing that they love each other. Above the couple picture is an axe which looks like it is going to smash or chop the picture in half. I think the idea is very effective. The sub-title below that graphic is short and simple yet themessage is loud and clear.
This op-ad tells people that pornography has negative effects on a person’s brain. The words in this ad are probably familiar to many people because the same wording was used to illustrate what drugs can do to your brain. I’ve chosen to use a circle and a scribble as my visual. This op-ad is effective in that most people don’t realize that pornography does affect your brain. I think to make this more effective, I could use bolder lettering, more color and maybe a background. All three of my op-ads could definitely be used on a billboard for people to see as they were driving. They are easy to read with only a few words. They could also be used on an anti-pornography website with a phone number or web address for people to know how to get help. These could be used in any magazine to raise awareness and caution people about the harmful effects of pornography. I could also see thempostedon college campus bulletin boards. Sometimes the most effective ads are the simplest ads. You don’t need a lot of words to get your point across. As they say, less is more.
