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Banner ads

Banner ads. Casey Jackman & Jon Tehero. Technology. Boring Text Ads Ad Unit Ad Link Image Gif, jpg, png Annoying Flash Shockwave JavaScript. Annoyance Paradox. T he purpose of the banner ad is to attract attention. To attract attention, advertisements must be distracting

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Banner ads

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  1. Banner ads Casey Jackman & Jon Tehero

  2. Technology • Boring • Text Ads • Ad Unit • Ad Link • Image • Gif, jpg, png • Annoying • Flash • Shockwave • JavaScript

  3. Annoyance Paradox The purpose of the banner ad is to attract attention. To attract attention, advertisements must be distracting Distracting ads are often considered annoying Without attracting attention, which makes it annoying, ads would provide no revenue for the advertiser or for the content provider.

  4. Sizes • Sizes for rectangular/pop-up ads • Medium Rectangle: 300 by 250 • Square Pop-Up: 250 square • Vertical Rectangle: 240 by 400 • Large Rectangle: 336 by 280 • Rectangle: 180 by 150 • Sizes for banner/button ads • Full Banner: 468 by 60 • Half Banner: 234 by 60 • Micro Button: 80 by 15 • Micro Bar: 88 by 31 • Button 1: 120 by 90 • Button 2: 120 by 60 • Vertical Banner: 120 by 240 • Square Button: 125 square • Leaderboard: 728 by 90 • Sizes for "skyscraper" ads • Wide Skyscraper: 160 by 600 • Skyscraper: 120 by 600 • Half Page Ad: 300 by 600

  5. Terms • Impression • Banner ads viewed by visitor • Click Through • Visitor clicks on the banner, the viewer is directed to the website advertised in the banner

  6. Revenue • The advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad • the advertiser sends the content provider some small amount of money

  7. Ad Server Technology • An ad server is a computer server that store advertisements and delivers to website visitors • Local Ad Server • Local ad servers are typically run by a single publisher and serve ads to that publisher's domains • Remote Ad Server • Remote ad servers can serve ads across domains owned by multiple publishers. They deliver the ads from one central source so that advertisers and publishers can track the distribution of their online advertisements, and have one location for controlling the rotation and distribution of their advertisements across the web.

  8. Central Ad Server • Repository of Managed Ads • Variables: • Time of Day • Ads per users per day • Location of User (United States) • IP Targeting/Geo Targeting • Behavior Targeting • Increase probability of Click through • Tech Page- blue one with mostly text and pricing and numbers • Entertainment Page- green ad with a picture of a model and little text

  9. Best Practices • Keep it simple • Larger font less words • Keep file size low (45-70kb) • Color themes • Ensure that ad stands out • Strong follow-up • Referred website with keep visitors • Know you’re audience

  10. Celestial Advertising

  11. Content Based Ads

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