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Building the Harley-Davidson Brand Community

Building the Harley-Davidson Brand Community. Angela Juang , Bo Brown, Daniel So. Agenda. Background & Issues Objectives Opportunities Recommendation Action Plan Risk Mitigation Q & A. The Problem. Harley wants to know:

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Building the Harley-Davidson Brand Community

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  1. Building the Harley-Davidson Brand Community Angela Juang, Bo Brown, Daniel So

  2. Agenda Background & Issues Objectives Opportunities Recommendation Action Plan Risk Mitigation Q & A

  3. The Problem • Harley wants to know: • How to truly understand what the customer wants and needs from HOG • Harley Riders: • Don’t feel that Harley understands them • Don’t believe that Harley is an integral part of daily life • Aren’t overly content with HOG

  4. The Problem

  5. The Problem

  6. The Problem

  7. Objectives asdf

  8. Option 1: Expand Posse Ride asdf

  9. Option 2: Eliminate Posse Ride asdf

  10. Recommendation asdf

  11. Action Plan

  12. Risk Mitigation asdf

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