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Managing Innovation

Managing Innovation. MBAA 609 R. Nakatsu. Is innovation a black box?. Reasons why successful innovation is so hard to create: Poor management New and emerging technologies are so unpredictable

nicole-cochran
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Managing Innovation

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  1. Managing Innovation MBAA 609 R. Nakatsu

  2. Is innovation a black box? Reasons why successful innovation is so hard to create: • Poor management • New and emerging technologies are so unpredictable Key question: Can we pry open the black box to better understand the process by which new growth businesses are created?

  3. Three Factors that Shape Organizational Capabilities • Resources • Processes • Values

  4. Sustaining vs. Disruptive Innovation • What is the difference between sustaining and disruptive innovation? • What are examples of each?

  5. Case Study: Digital Equipment Corp. Digital provides us with a cautionary tale of what could go wrong. • What was its business model? • What competitive threat did it face? • Why did it fail?

  6. Managing Disruptive Innovation:Good Practices Question for Discussion What would you do to manage a disruptive innovation?

  7. Main Takeaways • Understand that innovation is a process that can be managed and understood: it is not a black box. • Know the difference between sustaining and disruptive innovations. • Understand why Digital Equipment Corporation failed. • Recognize the role that organizational processes and values can play in thwarting disruptive innovations. • Identify the actions that companies can take to better manage disruptive innovations.

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