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Behaviour Change Communication through Edutainment

Behaviour Change Communication through Edutainment. Education + Entertainment = Edutaiment. Entertaiment with social responsibility Education without boredom. Our main challenges in Communication for Health. We need to reach out to the masses. Специалисты по коммуникации и здравоохранению.

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Behaviour Change Communication through Edutainment

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  1. Behaviour Change Communication through Edutainment Michael Unland, Communication Specialist

  2. Education + Entertainment=Edutaiment • Entertaiment with social responsibility • Education without boredom Michael Unland, Communication Specialist

  3. Our main challenges in Communication for Health • We need to reach out to the masses Michael Unland, Communication Specialist

  4. Специалисты по коммуникациии здравоохранению Специалисты по коммуникациииВИЧ/СПИД Edutain-ment Целевая группа/население Michael Unland, Communication Specialist

  5. Our two main challenges in Communication for Health • We need to reach out to the masses • We need to change attitudes and behaviours Michael Unland, Communication Specialist

  6. Изменение поведения как самая сложная цель коммуникации Конрад Лоренц, этнолог, бихевиорист: “Сказаное не значит услышаное. Услышаное не значит понятое. Понятое не значит принятое Принятое не значит выученое. Выученое не значит примененое. Примененое не значит изменение в поведении.” Michael Unland, Communication Specialist

  7. The Power of Edutainment • „Simplemente Maria“ (Peru) • Rise of enrollments in litteracy classes • Small and Medium enterprises • The „wedding“ phenomenon • The German Lindenstraße • Calls to HIV/AIDS info hotlines more than doubled • 10 times more effective than advertisement campaign • Other examples: „Seasamestreet“, „Soul City“ Michael Unland, Communication Specialist

  8. Forms of Edutainment • Media: TV, Film, Radio, Print, Mass events • Genres: Soap opera, Theatre Play, Comic, Concert, Books, Puppet theatre, Phantomime • Messages: Healthy Lifestyle, Anti-Discrimination, Family planning, Gender equality, civil education, actions against poverty etc. Michael Unland, Communication Specialist

  9. Love as a test The Kyrgyz Example Michael Unland, Communication Specialist

  10. Vicious circle of HIV/AIDS in Kyrgyzstan Discrimination Michael Unland, Communication Specialist

  11. Почему надо всех информировать? ? • около 3-4хВИЧ инф-й / каждый день в КР Michael Unland, Communication Specialist

  12. Источники информации о ВИЧ/СПИДе СМИ другие Michael Unland, Communication Specialist

  13. Главный вывод • Завоевать внимание большинство населения (через телевидение) Michael Unland, Communication Specialist

  14. Приблизительный инкубационный период ВИЧ/СПИДа (Журналисты) Michael Unland, Communication Specialist

  15. Главный вывод • Завоевать внимание большинство населения (через телевидение) • Избавиться от основных недопониманий Michael Unland, Communication Specialist

  16. Vicious circle of HIV/AIDS in Kyrgyzstan Discrimination Michael Unland, Communication Specialist

  17. Главный вывод • Завоевать внимание большинство населения (через телевидение) • Избавиться от основных недопониманий • Заставить людей воспринимать себя как, тех кто инфецирован ВИЧ/СПИДом Michael Unland, Communication Specialist

  18. Prehistory of the Serial Michael Unland, Communication Specialist

  19. Facts and Figures • UNAIDS Mainfunding • Unit/UNDP Implementation • UNFPA Cross Media Campaign • InWent Foundation Germany: Training • Studio Begim: Production • Budget: Arround 100.000 USD including inkind contribution • People involved in the project: around 300 Michael Unland, Communication Specialist

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