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Google Month ‘digital Alphabet’

Google Month ‘digital Alphabet’. Week 3; Tips & Resources. Upskill with our Digital Marketing ‘tips’ in our Digital Alphabet for Google Month 2014. N. Navigation refers to the path users take to move through your website .

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Google Month ‘digital Alphabet’

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  1. Google Month ‘digital Alphabet’ Week 3; Tips & Resources

  2. Upskill with our Digital Marketing ‘tips’ in our Digital Alphabet for Google Month 2014

  3. N • Navigation refers to the path users take to move through your website. • Notegraphy is a brilliant free app for producing creatively designed posts on social media. • Find out more here: • https://notegraphy.com • https://support.google.com/webmasters/answer/35769

  4. O • Optimise your website with clear navigation and ensure your content is updated regularly. • Overwhelming visitors with too many options, offers, specials and call-to-action buttons will make them indecisive, confused and possibly less likely to convert on your landing page. Keep your page clean and uncluttered. • OptinMonster is a great tool for targeting users with an email sign-up Call-to-Action before they leave your website. • Find out more here: • https://support.google.com/webmasters/answer/35769 • http://optinmonster.com/

  5. P • Pinterest is a site displaying images - very popular with potential visitors when researching holiday destinations. • Persuade potential customers to book with you by having a credible and authoritative landing page. Show customer testimonials, trust and security certificates and awards. • Pay per Click advertising involves placing an advertisement on a website and paying a sum of money to the host website e.g. Google when a user clicks on the advertisement. • Find out more here: • www.pinterest.com • https://support.google.com/webmasters/answer/35769 • http://www.entrepreneur.com/article/232318

  6. Q • Quarterly goals for the short-medium term for your social media strategy will help keep you on track. • Find out more here: • http://www.sr-strategies.com/blog • http://bit.ly/1np8NWK • http://www.razorsocial.com/social-sharing/

  7. R • Retargeting is technology that uses simple code to anonymously 'follow' your audience all over the Web. • Reciprocation can help boost your business: if you want visitors to perform a certain action, offer them something in return (like a 5% discount in return for signing up for a newsletter). • Repurpose existing content, i.e. use the same content in different ways across different channels like your blog or Facebook, to optimise your content management. • Find out more here: • http://madcitymedia.com/social-media-reciprocation-what-is-it/ • http://bit.ly/V03pjY • http://blog.paper.li/ • http://bit.ly/1np8NWK

  8. S • Search Engine Optimisation ensures that your website appears high on the list of results returned by a search engineorganically. • Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. • ‘Site Performance tool' in Google Webmaster Tools • shows the speed of your website as • experienced by users around the world. • Find out more here: • http://bit.ly/1s0xmMq • https://www.google.com/webmasters/tools/

  9. Google month Week 3 Hangout Meet the speakers • Join us for Week 3 of our series of ‘Google Month’ Hangouts on Google AdSense, AdMob and Monetisation on 13/10/14 @ 10am and learn how to identify the characteristic s of web visitors and what content they look at! Daniel Rosen Jacobson, Google Paul Healy, Google Click here to Register

  10. Don’t miss week 4 of our digital alphabet for google month! Learn about TripAdvisor’s new Q&A service, how to tailor text for your audience online, how to avail of Google Webmaster Tools….and much, much more!

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