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Moved to Separate Deck

Moved to Separate Deck. So the students will have the content for future reference To make it easy to segue if/when the conversation takes us here. Product Planning & Processes Friday & Saturday 22-23 March, 2013 Addendum Deck: Product Competitiveness. Dublin Institute of Technology

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Moved to Separate Deck

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  1. Moved to Separate Deck • So the students will have the content for future reference • To make it easy to segue if/when the conversation takes us here

  2. Product Planning & ProcessesFriday & Saturday 22-23 March, 2013Addendum Deck: Product Competitiveness Dublin Institute of Technology Post-Graduate Diploma in Product Management

  3. Personas in Context

  4. Assay of User Goal Space

  5. Persona With Goals

  6. Relative Problem Importance • By persona & context

  7. Capability: Read Anywhere • Below The Bar - User must be seated, and have power and internet connectivity (at the time of reading) in order to use the device. • na • Usable but Very Annoying – User can read while standing without being connected to power or the internet. • Not Quite Happy, but Whatever- User must be indoors, with reasonable lighting and temperature. • Meh - User can read while riding on the bus or in a car. • OK, but Nothing Special- User can read in outdoor lighting. • Good - User can read pretty much anywhere except really noisy, jarring, and / or low-light environments. • na • Wow! - User can read anywhere that the user would want to read.

  8. Capability: Read Anywhere • Below The Bar - User must be seated, and have power and internet connectivity (at the time of reading) in order to use the device. • na • Usable but Very Annoying – User can read while standing without being connected to power or the internet. • Not Quite Happy, but Whatever- User must be indoors, with reasonable lighting and temperature. • Meh - User can read while riding on the bus or in a car. • OK, but Nothing Special- User can read in outdoor lighting. • Good - User can read pretty much anywhere except really noisy, jarring, and / or low-light environments. • na • Wow! - User can read anywhere that the user would want to read.

  9. Kano Analysis of Read Anywhere

  10. Relative Capability Effectuveness • By competitive product • for read anywhere capability

  11. Relative Capability Effectiveness • By problem & competitive product

  12. Business Strategy Drivers • For assessing importance of each persona

  13. Potential Importance of Each Persona

  14. Importance of Each Persona • Given a particular business strategy

  15. Strength of Each Competitor • Tells you how “good” each capability needs to be to beat each competitor – given a particular strategy

  16. Switch Back to the Scheduled Agenda

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