United Nations Industrial Development Organisation Creative Industries Framework : a work in progress

1. United Nations Industrial Development OrganisationCreative Industries Framework:a work in progress Camilo Antonio, UNIDO Curator-Advisor, Agro/RISE Unit

2. “The U.N. must be at the forefront of climate change. The first step is to look inward.“ KandehYumkella, UNIDO Director General UNIDO‘sCreative Industries Framework How are creative industries relevant? Creative Industries “Greening”: a local insider‘s job What challenges/opportunities can CIs offer Definition: CIs are cycles of creation, production and distribution of goods/services that use creativity and intellectual capital as primary inputs. staircase Camilo Antonio, UNIDO Curator-Advisor

3. Use creativity and intellectual capital as primary inputs • Comprise tangible goods and intangible serviceswith creative content, economic value and market objectives • Produce creative products generating revenues through trade and intellectual property rights • Are at the crossroad among artisan, manufacturing and services (UNCTAD Report 2010) Creative Economy Creative Industries CreativeIndustries

4. Creative economy and Green economy are mutually supportive Creativity and intellectual capital, versus non-renewable resources, as main inputsfor production Transition from over-consumption to more ethical consumerism:Eco-fashion and eco-tourism Avoids ‘business as usual’ losses in ecosystem, livelihoods, and lives because of unsustainable/polluting activities Most creative industries areenvironmentally-friendlywith low carbon and water footprints: Using and Recycling Creative industries is knowledge and services-intensive, creating more green products as compared to traditional manufacturing (source: UNCTAD Report 2010)

5. Camilo Antonio, UNIDO Curator-Advisor

6. Camilo Antonio, UNIDO Curator-Advisor

7. Creative goods: Exports, by economic group and region, 2002 and 2008(in millions of $) Factor 0,7 Factor 1,3 Factor 3 Source: UNCTAD, based on official data in UN COMTRADE database Camilo Antonio, UNIDO Curator-Advisor

8. Creativegoods: Exports fromLDCs and SIDS, 2002 and 2008in millions of US$ Factor 2,2 Source: UNCTAD, based on official data in UN COMTRADE database Camilo Antonio, UNIDO Curator-Advisor

9. UNIDO‘sCreative Industries Framework Creative Industries “Greening”: a local insider‘s job Camilo Antonio, UNIDO Curator-Advisor

10. UNIDO‘sCreative Industries Framework Whoimaginesthe potential for an ideabeingmarketed? Whoimaginesthe potential forcreatingjobsfromgreenconcerns? Imaginative ideasfor eco-systemicmarkets Prosumersenjoyingtradedproducts Creative “Greening”: an insider‘s job Camilo Antonio, UNIDO Curator-Advisor

11. Rural-urbancrossovers: women/youthentrepreneurialcommunities Eco-systemicPublic-PrivateConcerns UNIDO‘sCreative Industries Framework Whoimaginesthe potential for an ideabeingmarketed? Whoimaginesthe potential forcreatingjobsfromgreenconcerns? Imaginative ideasfor eco-systemicmarkets Prosumersenjoyingtradedproducts Creative “Greening”: an insider‘s job People livingrespectfullywithland and naturalresources Eco-consciousadvocates and investors Camilo Antonio, UNIDO Curator-Advisor

12. Rural-urbancrossovers: women/youthentrepreneurialcommunities Eco-systemicPublic-PrivateConcerns Response/supply Facilitativetransformation and capacitybuilding lllff UNIDO‘sCreative Industries OperationsMap Whoimaginesthe potential for an ideabeingmarketed? Whoimaginesthe potential forcreatingjobsfromgreenconcerns? Imaginative ideasfor eco-systemicmarkets Prosumersenjoyingtradedproducts Creative “Greening”: an insider‘s job People livingrespectfullywithland and naturalresources UNIDO‘s Seal of Approval aptagro-tech and agri-businesses request/demand Eco-consciousadvocates and investors Camilo Antonio, UNIDO Curator-Advisor

13. Response/supply Howfacilitatechange(s) and enablecapacitybuilding? Consultants& trainors Convenor & Broker Approaches & Models Outcome & Impact Intellectual Property Rights Peer Reviews Assessing & programming CI subsectors RuralpeopleBeneficiaries: Pro-poor/greenforSustainable Development Value Chain Analyses Features of UNIDO‘sCreative Industries Programme Framework Culturalheritage & craft-based Agrisectorbusinesses Slow Food Creative Industry: A locally-based Insider’s Job Identifying & fostering Entrepreneurs withcreative Innovation ideas? DesigningforQuality IPR patents & productsperforming in local and global markets Digital Exchange Platform Tourism/ FilmFests Destination Renewable Energy & Clean Technologies Regional Branding & Territorial Marketing Howassiststakeholders/ counterpartsforrequiredinputs? request/demand mobilizing Investors & Business Linkages Rural Integrative & Inclusive Enterprises Video 1 Camilo Antonio, UNIDO Curator-Advisor

14. Cultivating change & making combinations ASPIRATION Imagining big picture contexts of Concerns Researching/rediscovering Roots DistinguishingValues & Characteristics of Creative Entrepreneurs Experimenting for Innovation Articulating the Strategy cum Business Plan Creativity: a Triple A-interlinked Process ATTITUDE Spotting Opportunities for Change Testing the ground/market Imaginatively reconstructing Value-chain adding/Assessing Enterpreneuring for Business & Jamming It: joyful activities making sense ABILITY To Act responsibly Video 1 Camilo Antonio, UNIDO Curator-Advisor

15. Integrative Development of Creative Industry Holons UNIDO Interventions: MDG/EcosystemicPerspectives Territorial marketing/ Regional Branding Investment Forums/Media Events IPR for Clean Technologies Agro-sector Resources Stakeholders‘Programming MotivatingCreative Entrepreneurship caribbian export fullcircleanimation.com Camilo Antonio, UNIDO Curator-Advisor

16. Thankyouforyourkindattention! Camilo ANTONIO camilo@camiloantonio.com Camilo Antonio, UNIDO Curator-Advisor