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Le Pain Quotidien

Le Pain Quotidien. Social media –” adding a fresh essence to the brand “. By- Sumit Yadav. Preparing to bake…. Know your audience.  Identify & create value for customers Engaging your audience on…..(social media platforms) Reviewing current Digital media status

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Le Pain Quotidien

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  1. Le Pain Quotidien Social media –” adding a fresh essence to the brand “ By- SumitYadav

  2. Preparing to bake…. • Know your audience. •  Identify & create value for customers • Engaging your audience on…..(social media platforms) • Reviewing current Digital media status • Reviving the brand all together

  3. Know your audience. • Target audience • Foodies • Young professionals • Business persons • Tourists • People ready to explore different types of food

  4. Identify & create value for customers • Showing them how eating a cake is an occasion to celebrate and not just any other day. • Showing them how special preparations and ingredients make Le Pain Quotidien a unique brand • Interacting and engaging the customers with the brand.

  5. Engage your audience on.. • Facebook and Google+ • Youtube • Twitter • Instagram • Blogs • Zomato/Burrp… • Apps

  6. Current Online status Wikipedia • SEO for LPQ Wikipedia buildup: • Keywords LPQ land us on a perfect position(Since the name is quite complicated people like it LPQ) • Top 5-6 positions give us relevant results

  7. When we search LPQ on Wikipedia Its hard to find if LPQ even exists • We got a desired result with Le Pain Quotidien Wiki • Wiki page is also very small & mostly general • No Web link of founder Alain And it may leave a bad impact for a 23 year veteran international chain

  8. Current Facebook status • For Mumbai • It shows 1 person like it • 3 people have been there

  9. Youtube • A very good presence on youtube • Videos from different parts of world • Mouth watering pictures and recipes are already there

  10. What we can do : Using different social media platforms, we can harmonize our media campaigns in a better way

  11. Facebook • Baking from beginning Campaign • Show origin of breads/Cakes • How delicate to make a good bread/Cake • What is that LPQ still preserve from early times(Organic ingredients etc) • Method of baking which preserves taste • Why bread is not just a bread when baked with LPQ(with video link on Youtube)

  12. Games/Contests • Is aroma of a cake isn’t letting you do work ?? • Now it’s time to prove it Come at LPQ and tell us by its aroma that which dish is this and you can have it for free……. Compile a video of these and post it on facebook/Youtube

  13. Youtube • LPQ is already doing decent stuff on youtube worldwide • We can add some more videos like • How LPQ harmonize its effort for a good food for community and for earth

  14. Instagram & Flickr • Upload rare pictures of baking process cakes, breads etc • Create a photo blog where LPQ can upload pictures of different items • And ask people to participate with • “We are not good photographers but we are very good bakers. We need you to tell us how good we are through your uploads”

  15. Apps • We can build an App for our customers giving access to LPQ’s • MENU • OFFERS • BOOKINGS • PRIOR ORDER FACILITIES AND REMIDINGS • NEW INTRODUCED ITEMS IN MENU

  16. Twitter Tweets about LPQ’s offers, legacy and taste Sample tweets “Our breads can wait for you.. If only you can wait to have it” Its was not a cake After xyz procedure and abc effort We made it “THE CAKE” (With picture)

  17. Strongly need some good eWOM From FB posts Do you know what we call ‘The daily bread in French’ Its “Le Pain Quotidien” Can you speak it??? Learn from our team http://www.youtube.com/watch?v=cBKokYLOBKw

  18. Youtube is a very good medium for electronic word of mouth. We can post a vedio which has a potential to be viral(Like Marriage proposal by Bournville) for example: A prank near LPQ(Tagline) A guy waiting for coffee in a decent coffee house and suddenly a tea vendor came to him and start “Chai.. Chai.. Chai bolo Chai bolo …….” • This may encourage people to search more about “LPQ”

  19. Consumer’s online brand related activities (COBRAs) • Facebook active interaction by asking them to participate like • According to a definition “A cake is a form of bread, bread like food or typically a sweet baked dessert”(Wikipedia) Do you agree or you have your own words for a cake..!! Tell us what a cake means to you on our FB Page & win exciting prizes ……….

  20. THANK YOU

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