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Ashton Kutcher (and His Followers): Tech's New Power Brokers

Ashton Kutcher (and His Followers): Tech's New Power Brokers. Jacob Toscano & Genny Nguyen BA 499. Summary. Celebrities: Powerhouse investors Dwolla : new mobile phone payment service Blog “how to get Ashton Kutcher to invest in your startup” Social media: Facebook (12.3 million fans)

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Ashton Kutcher (and His Followers): Tech's New Power Brokers

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  1. Ashton Kutcher (and His Followers): Tech's New Power Brokers Jacob Toscano & Genny Nguyen BA 499

  2. Summary • Celebrities: Powerhouse investors • Dwolla: new mobile phone payment service • Blog • “how to get Ashton Kutcher to invest in your startup” • Social media: • Facebook (12.3 million fans) • Twitter (10.3 million followers)

  3. Summary continued • Airbnb: online peer-to-peer apartment rental service • $8.4 million in revenue • Kutcher recommended service to followers • 2011 revenue: $52.8 million

  4. Fewer consumers watching TV • Spending more time on social media/internet • Celebrities social network as new product launch model. • Twitter army: • Lady Gaga (22.9 M followers) • Justin Bieber (20.2 M followers) • Britney Spears (15.6 M followers) • Kim Kardashian (14.4 M followers) • Oprah Winfrey (10.7 M followers) • Justin Timberlake (10.4 M followers)

  5. Questions • What do you think of celebrities advertising to their fans through social media? • Do you think it will increase revenue like it did for Airbnb? • Will you buy the product if celebrities tweeted/posted about product on social media? • Would you be just as likely to ignore the post/tweet as when you watch TV or internet TV shows? • Since consumers watch TV less and spend more time on the internet, do you think this type of marketing will work?

  6. http://www.businessweek.com/articles/2012-04-16/ashton-kutcher-and-his-followers-techs-new-power-brokershttp://www.businessweek.com/articles/2012-04-16/ashton-kutcher-and-his-followers-techs-new-power-brokers

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