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VoltiSPECIALs & other Multi-Media services

VoltiSPECIALs & other Multi-Media services. 2006 saw the introduction of customised multimedia services including VoltiSPECIALS, VoltiCAMPAIGNS, VoltiPOLLS. 2006 saw Voltimum’s first foray into roving reporter style web TV. Users. Partner Pages.

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VoltiSPECIALs & other Multi-Media services

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  1. VoltiSPECIALs & other Multi-Media services 2006 saw the introduction of customised multimedia services including VoltiSPECIALS, VoltiCAMPAIGNS, VoltiPOLLS

  2. 2006 saw Voltimum’s first foray into roving reporter style web TV.

  3. Users Partner Pages AT last – a major breakthrough with the Wholesaler in 2006!! The Home page of Voltimum is the ‘face’ of a series of rich Databases to which we offer access to wholesaler via VoltiLINK & RSS feed Product Encyclopaedia News Technical Q & A’s Training Courses Jobs Wholesaler Outlets

  4. Other activities in 2006 • 20 One-to-one meetings with partners at beginning 2005 • 3 x Country Ctte Meetings, 4 x Marketing Ctte Meetings & 2 x Expert Ctte Meetings • NICEIC Sponsorship • New Partners: Phoenix Contact, Fluke, ASTA BEAB

  5. A snapshot of Voltimum’s Vital Signs Basic signs of a healthy organism

  6. Weaknesses & Threats • Over-reliance on newsletters – growth in use of email and spam filters • Breadth of catalogue and insufficient feed of technical information on portal • Limited resource to maximise potential of user database • Revenue generating opportunities could be limited by partners’ expectations • Complicated portal – UK not empowered to make improvements

  7. Marketing Strategy • To become largest circulation in UK electrical industry - Grow Active accounts to 45,000 in 2007 (longer term 60,000) • To maximise user satisfaction by offering relevant and targeted messages – segmentation and differentiation and improved database management • Decrease reliance on newsletters by adding more technical information and services to portal to increase user satisfaction • Maximise partner satisfaction • Growing user base • Improve page views per article • Provide useful feedback • Offer value-added multi-media services • Offer Europe-wide opportunities • To establish our position as provider of ‘rich information’ by establishing closer links with selected wholesalers

  8. Marketing Planning • Increasing registrations and active accounts • Work with Edmundsons • Attendance at selected trade fairs (Elex Harrogate, M&E & Interbuild) • Search Engine Marketing • Viral campaigns on a company by company basis (Top 50 Contractors) • Where possible presence in trade press • Targeting and segmentation • Clean-up of user database • Introduction of 2 versions of VoltiBulletin • Adding technical content & Services to portal • Automated sourcing of news from identified industry sources • New partnerships with perceived industry experts – CIBSE, BSRIA, etc • Product test and VoltiNOV • Bookshop, conversion tools • Themed minisites

  9. View of Voltimum UK at beginning 2007?

  10. View of Voltimum UK at beginning 2007? Web TV VoltiBOOKs Ireland Multi- Media Activities for Partners To ensure that organism stays healthy Maintain Focus on targets Maintain Healthy Growth Manage weakness Take advantage of opportunities Wholesaler Links

  11. VoltiBOOKS VoltiBooks • In February, our bookstore will launch selling books related to the electrical industry. • It will sell technical books, software, catalogues and posters. • Anyone interested in selling products through the shop should contact: • raymond.coppinger@voltimum.co.uk

  12. Voltimum Ireland • On 1st May 2007, Voltimum.ie will go live. • It will represent the 8th Voltimum European Portal. • The portal is currently under construction and aims to grow to a database of 10,000 users in the first year.

  13. Multi- Media Activities for Partners

  14. Banners on newsletter • Animated or static • Link to news article on Voltimum and from there • to your website’s homepage or to a specific area you want to highlight – new training, new downloadable information, seminar, etc, job vacancy • to a poll • to an email link to order hard copies of information Maximum of 3 per newsletter - £250 http://www.voltimum.co.uk/cm.jsp?cat=5&subcat=0&action=view&viewmode=details&brand=&universe=infopro.newsletter.voltinews&cmid=3858&pagenumber=1

  15. Loyal User of the Month Distributed in last week of every Month to those who have visited Voltimum in that month. Distribution to 8000 – 9000 users and rising Exceptionally high opening rate of 40%-50% Link to Manufacturer’s brand news – 2nd click to enter draw. 11 per annum £2500 each + prize. Cost per contact: £0.56 Access to 4500 people

  16. VoltiSPECIALS Customised email to Voltimum’s entire Distribution List: approx 38,000 and growing. Typical opening rate of 25-30% Supports your offline activities Links to polls & surveys Websites Minisites News articles Catalogue Downloadable documents Video clips Can be the starting point of a campaign to identify users with a specific area of interest for appropriate follow-up. Maximum of 19 available: £3,500 + any prizes or giveaways Cost per contact: £0.31 Access to 11400 people VoltiSPECIAL

  17. VoltiCLIPS Campaign Web TV http://www.voltiwork.de/fr/webtv/voltimum/philips/TL-D/ http://www.voltiwork.de/fr/webtv/voltimum/chauvin-arnoux/enerdis-enerium/index.html http://www.voltiwork.de/fr/webtv/voltimum/abb/carat/index.html Web TV/Index.html

  18. Aimed at Small contractor (E) who will also have access to the main VoltiBULLETIN he Wishes The Main VoltiBULLETIN will go to all other Categories and will feature the same Information in reverse VoltiTECH to the small electrical contractor

  19. VoltiPolls The web is a particularly effective way to conduct a simple survey or poll. “clicking is easy” These can be • added to your news items • Attached to a banner Poll creation (10 questions): £1000 Maximum 10 polls per year. Note: that the method of distribution of the poll is charged separately

  20. Bread and Butter Voltimum – not included in MultiMedia Activities • Portal Presence including : Catalogue, News, Training & CPD, • Technical Expertise, Jobs • Newsletter presence – VoltiNEWS monthly and VoltBULLETIN where appropriate. • Participation in selection of VoltiBULLETIN topics • Seasonal Promotions - Advent Calendar, Easter promo., Summer sizzler … • KPIs – Access to detailed webstats • Participation in Voltimum Committees • Participation in offline Marketing Actions – Exhibitions, Seminars, branding on Voltimum material,

  21. Working Groups Working group • Voucher through Edmundson Electrical • Volti TV What logistics should be anticipated? Who should we approach to partner?

  22. AOB, Dates & Times of next meetings

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