1 / 15

Next#1 El repte de la triple pantalla Continguts, tecnologia i nous usuaris

Next#1 El repte de la triple pantalla Continguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma. Mesa redonda: La nueva TV: los contenidos producidos por el espectador. Current Programming: Strategic Overview. Our mission.

nikki
Download Presentation

Next#1 El repte de la triple pantalla Continguts, tecnologia i nous usuaris

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Next#1 El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma

  2. Mesa redonda:La nueva TV: los contenidos producidos por el espectador

  3. Current Programming: Strategic Overview

  4. Our mission To liberate the most powerful medium on earth

  5. Our audience • Generation Y • Media multi-taskers, “media grazers” (computer always on with tv/mobile phone in hand) • Short attention span (for what’s boring) • Media creators (Facebook, MySpace, UGC, etc.) • International

  6. The opportunity A hit news and information network for young adults

  7. The parameters • Multi-platform • Fast paced • Participatory

  8. Cracking the code Reinvented news & information concept: The world’s peer-to-peer news and information network (What’s going on for young adults, in their voice, and from their point of view)

  9. Cracking the code Shortform: • More appealing to the audience • Multi-platform friendly • Widens the creative target • Enables UGC

  10. Cracking the code UGC emphasis: • Everything on Current is participatory • Pod families • Distinguishes us from all other networks • VC2 branding (“HBO of UGC”)

  11. Cracking the code Unique mix: Citizen Rescue (New Orleans) Resistance (Gaza) Juggler (Colombia) High Tech Tokyo (Japan)

  12. Cracking the code Unique mix, cont’d: • Vanguard • Current Originals (latter two role model for VC2 and create templates) • Acquisitions (selected) • Daily programming Feeding Haiti Tora Bora (Afghanistan) Burning Man First Descent Daily Fix InfoMania/Google Current

  13. Cracking the code Hosting / guest hosting: OK Go • Adds personality to the mix • Adds people for the audience to identify with • Leverages celebrities for Current TV Ladytron

  14. Cracking the code Shuffle format: • Deejay metaphor: pods/content arranged according to audience mood, time of day/ week/ month/ season • Allows us to always be “current” • Surfs the dynamic waves of viewer interest, uniquely among networks

  15. Next#1 El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma

More Related