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Top 20 Search Engine Marketing Tools. TwentySix2 Marketing is a search engine marketing agency located in Atlanta, Georgia. We have been a leader in search engine optimization and paid search marketing since 1997. Table of Contents. View our list of Top 20 SEM Tools:
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Top 20 Search Engine Marketing Tools • TwentySix2 Marketing is a search engine marketing agency located in Atlanta, Georgia. We have been a leader in search engine optimization and paid search marketing since 1997.
Table of Contents • View our list of Top 20 SEM Tools: • Website Analysis Tools • Web Marketing Tools • Competitive Intelligence Tools • Information Resources
Website Analysis Tools
Firefox Browser Everyone that is serious about the Web should be using the Firefox Browser. Ithas many useful add on tools that can beused for analyzing your website, as well as the competition. http://www.mozilla.com/https://addons.mozilla.org/ 1
SEOQuake Use this Firefox Add On to analyzemany SEO parameters quickly and easily. Check out everything from a site’s linkpopularity to the age of a domain to thenumber of pages indexed in Google. http://www.seoquake.com/ 2
Compete.com The best way to describe this site is totell you just what the site says “Trackyour rivals. Then eat their lunch.” This tool costs money, but it is veryhelpful if you want to keep track of alot of larger online competitors at thesame time. http://www.compete.com/ 3
Google Toolbar Google’s toolbar has many great features, including bookmarks and more. Be sure to turn on the Google PageRank tool so you can see how Google views asite. http://www.toolbar.google.com 4
SEO Digger Test your site’s top rankings in Google. Find out what keywords your site rankswell for. http://seodigger.com/ 5
Web Marketing Tools
Google Analytics Even if you use a more advanced web analytics tool, you should still give Google Analytics a try. Be sure to setup Goals and track things like number of web forms completed,PDFs downloaded, and more. http://www.google.com/analytics/ 6
Google Analytics YouTube Videos Learn how to leverage all the tools inGoogle Analytics using these YouTubevideos and maximize your return on investment in online marketing. http://www.youtube.com/googleanalytics 7
Google Webmaster Tools Learn what Google thinks about yoursite and identify any major problems. Avoid site issues like duplicate contentand broken links. www.google.com/webmasters/tools/ 8
Google AdWords Editor Manage your Google AdWords campaignquickly and easily with this editor. Make changes and then upload them to your account. http://www.google.com/adwordseditor/ 9
PRWeb Get news out about your business andtell the world what’s happening. Usethe search engine friendly press releaseto create keyword rich text links back toyour site. http://www.prweb.com/ 10
Social Networking Sites http://www.linkedin.com/ If you haven’t started using thesesocial networking sites to connect withpeople you know, you are behind the curve! http://www.facebook.com/ 11
Constant Contact Email Once you create a relationship with acustomer, you need to continue your communication using an email tool like constant contact. http://www.constantcontact.com/ 12
CRM Tools If your business is B2B, then you need a advanced CRM tool to keep track ofin-bound web leads. With today’s toolsyou can easily track sales from onlineweb lead to closed sale offline. http://www.pardot.com/ http://www.salesforce.com/ 13
Competitive Intelligence Tools
Google Alerts Keep track of your competition by setting up alerts to be notified when companynames and other keyword phrases showup in the Google index. http://www.google.com/alerts 14
SpyFu Check out your competition in GoogleAdWords. Find out how much they are spending and what their ads say. http://www.spyfu.com/ 15
Advanced Google Search Operators Thought you knew how to search things in Google? Try out some of these top search operators. Be sure to try allintitle: to find out how many web pages are optimized to rankwell for your most valuable keywordphrases. http://www.google.com/help/operators.html 16
Information Resources
Top SEO Blogs • Learn more about search enginemarketing. Check out these SEM • blogs: • http://www.seobook.com/blog • http://www.seomoz.org/blog • http://searchenginewatch.com/ • http://searchengineland.com/ • Try this tool to manage your blogs: • http://www.netvibes.com/ http://blogsearch.google.com 17
Top SEO Tool Sets • Check out these great SEO/SEM toolsites: • http://www.webconfs.com/ • http://www.webmaster-toolkit.com • http://www.seochat.com/seo-tools/ • http://tools.seobook.com/ 18
Free Google Tools Google offers dozens of great free tools.Check them out here. If you don’t use Gmail yet, setup an email account. http://www.google.com/options/ 19
Search Marketing Agency • Free tools are nice, but if you need a professional, experienced, full servicesearch engine marketing agency • to promote your business online,visit our site at TwentySix2.com or call us at 404-541-9780. http://www.twentysix2.com/ 20