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Russian Media Market: Trends and Forecasts. Name of presenter(s) or subtitle. Ruslan Tagiev, TNS Russia September 26-27, 2005. Advertising expenditures in Russia ($, bln). - 4%. -59%. +41%. +65%. +65%. +31%. +33%. Source: AKAR. Advertising expenditures + Forecast ($, bln). +8%.

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  1. Russian Media Market:Trends and Forecasts Name of presenter(s) or subtitle Ruslan Tagiev, TNS Russia September 26-27, 2005

  2. Advertising expenditures in Russia($, bln) - 4% -59% +41% +65% +65% +31% +33% Source: AKAR

  3. Advertising expenditures + Forecast ($, bln) +8% +11% +14% +21% +33% +31% +65% +65% +41% - 4% -59% Source: AKAR

  4. Ad expenditures media split, 2004 Radio TV Outdoor Press Source: AKAR

  5. Share of TV advertising ($, bln) 6.4 5.9 5.3 4.7 3.9 2.9 2.2 1.4 1.4 1.3 50% 49% 0.8 47% 45% 0.6 44% 43% 42% 39% 39% 35% 32% 34% Source: AKAR

  6. 3.2 2.9 2.5 2.1 1.7 1.2 0.9 Share of Regional TV + Forecast ($, bln) 29% 28% 26% 25% 24% 71% 72% 23% 74% 75% 23% 76% 77% 77% Source: AKAR

  7. 1.8 1.7 1.5 1.4 19% 20% 1.2 20% 21% 0.9 21% 0.8 44% 21% 43% 42% 22% 40% 39% 37% 34% 39% 38% 37% 37% 40% 42% 44% Advertising expenditures on Press + Forecast ($, bln) Source: AKAR

  8. Share of Regional Press + Forecast ($, bln) 1.2 0.9 0.8 23% 22% 21% Source: AKAR

  9. January-June 2000 January-June 2005 New! New! New! Top10 AdvertisedCategories, SOV % (TV, Radio, Press,Outdoor, Cinema) Source: TNS Gallup AdFact

  10. Advertising increase drivers Source: TNS Gallup AdFact

  11. Top 10 Advertisers in Russia, January-June 2005 * Local advertisers are highlighted Source: TNS Gallup AdFact

  12. Top10 Russian Advertisers, January-June 2005 Source: TNS Gallup AdFact

  13. Top 10 Advertisers in Press, January-June 2005 Source: TNS Gallup AdFact

  14. +34% +29% +28% Increase in top 5 titles in each group, 2004 vs. 2003 Source: TNS Gallup AdFact

  15. Time Spent Distribution Across Media • 100% = all the time spent media consumption (9 hours per day) Radio: 41% Audio records: 3.1% Press: 4.7% Books: 2.5% Video, DVD: 1.4% Internet: 0.8% TV: 46.6% Source: Marketing Index – Russia, Dec’04 – Apr’05

  16. Time budget (Russia) Reading newspapers Reading books Reading magazines Morning Night Source: Marketing Index – Russia, Dec’04 – Apr’05

  17. (Moscow, all titles AIR %) (Russia, all national titles AIR %) Total Readership Profile Source: National Readership Survey, March-July 2005

  18. (Moscow, Average Daily Reach%) (Russia, Average Daily Reach%) Total TV Audience Profile Source: Gallup TV Index, 2005

  19. (Moscow, Daily Newspapers AIR %) (Moscow, Monthly Magazines AIR %) Newspapers vs. Magazines Audience Profile, Moscow Source: National Readership Survey, March-July 2005

  20. (Russia, Daily Newspapers AIR %) (Russia, Monthly Magazines AIR %) Newspapers vs. Magazines Audience Profile, Russia Source: National Readership Survey, March-July 2005

  21. Women’s magazines Men’s magazines Groups of Titles with Increasing Audience (Russia) Source: National Readership Survey - Russia

  22. Daily newspapers Business weeklies Groups of Titles with Stable Audience (Russia) Source: National Readership Survey - Russia

  23. Computer magazines Auto magazines Computer and Auto Magazines (Russia) Source: National Readership Survey - Russia

  24. Year of Birth • 1890 • 1900 • 1910 • 1920 • 1930 • 1940 • 1950 • 1960 • 1970 • 1980 «Age Pyramid» - RF Census 1989 Age Men Women Birth-rate: 1st World War Death-rate: 2nd World War Birth-rate:famine, collectivization Birth-rate:«1st war wave» Birth-rate:«2nd war wave» Ths. persons Source: Goscomstat RF

  25. Year of Birth • 1910 Age • 1920 Birth-rate: 1st World War Death-rate: 2nd World War Men Women • 1930 • 1940 Birth-rate:famine, collectivization • 1950 Birth-rate:«1st war wave» • 1960 • 1970 Birth-rate:«2nd war wave» • 1980 • 1990 • 2000 Ths. persons «Age Pyramid» - RF Census 2002 Birth-rate:«3rd war wave»; Birth-rate:Perestroyka reforms

  26. Summary • Рост рекламного рынка на 36% до 2008 года • Замедление темпов ростарекламного рынка • Рост доли ТВ • Рост аудитории глянцевых журналов, стабильная аудитория газет и безнес изданий • Увеличение конкуренции со стороны новых медиа • Увеличение доли бюджетов на интернет, кино, indoor • Увеличение аудитории интернета – прямая конкуренция для b-t-b, рекламных и новостных изданий • Изменение демографического состава Source: TNS Gallup AdFact

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