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The Collegian

Now Let us help You! Could this be your tile?. The Collegian. Help us help you to grow your business. Find out now how to a dvertise with us, and this could be your success story!. Why should you advertise with The Collegian?. Award - winning 90 + years of excellence

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The Collegian

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  1. Now Let us help You! Could this be your tile? The Collegian Help us help you to grow your business. Find out now how to advertise with us, and this could be your success story!

  2. Why should you advertise with The Collegian? • Award-winning • 90+ years of excellence • Effectively reaching Gen-Y population

  3. So what is The Collegian? • The Collegian is an award winning, student ran newspaper and news source that is distributed three times per week. (Mon, Wed, Fri) • Sections within The Collegian • News • Opinion • Arts & Entertainment • Sports • The Collegian is a fantastic way to target your specific demographic through three different platforms. • Newspaper(Print) • Online • Mobile Application

  4. Did I mention Award Winning? California College Media Association (CCMA), 2012 Print Best Editorial, 2nd place Best Photo Illustration, 3rd place Best Cartoon, 2nd place Best News Page Design, 3rd place Best Sports Page Design, 2nd place Best A&E Story, 1st place Best B&W Ad, 2nd place Best Feature Page Design, 3rd place Best Online Ad, 1st place Advertising Best Online Ad, 1st Place Best Color Advertising, 3rd Place Best Group Promotion, 3rd Place Best Online Promotion, 3rd Place Advertising Best Group Promotion, 3rd Place Best Special Section, 1st Place Best Color Ad, 2nd Place Best Video, 3rd Place California College Media Association (CCMA), 2011 Print Best News Series, 2nd Place Best Feature Story, 2nd Place Best News-Page Design, 2nd Place Best Cartoon, 2nd Place Best Editorial, 3rd Place Best Arts & Entertainment Story, 3rd Place Best Features Photograph, 3rd Place Best Infographic, 3rd Place

  5. What is your target demographic? Source: Re:fuel Media Marketing, January 2011 • The Collegian will reach your demographic whomever it may be… • Young • Old • African American • Hispanic • International Students • Native American • Need we say more…

  6. Why “Gen-Y”(born 1979-1997)The Common Misconception & Hard Facts • Between the ages of 12-30, they are thenext dominant generation • Represent 1/3 of the population • Big Spenders • $170 million annually • Raised as consumers • Grew up in media-saturated, brand-conscious world • Tech savvy • Spend 1/3 of their lives online! Source: Re:fuelMedia Marketing, January 2011

  7. So what’s so good about Advertising to Gen-Y? • Majority of the students at Fresno State fall into this category. • So what? you say… • Many students have jobs • Have SIZEABLE incomes • and Parental support! Source: Re:fuel Media Marketing, January 2011

  8. The Population of Fresno State Source: Institution Research Assessment and Planning at Fresno State • Current Student Enrollment • 22,565 • Staff and Faculty • 2,099

  9. Will my Advertisement even get noticed? 53% of students read 3 or more of the last 5 issues of their campus newspapers. Students spend an average of 13 minutes reading each their newspaper issues. Nearly 75% of students read the ads in their school newspapers. Source: Re:fuel Media Marketing, January 2011

  10. But will it bring them to my business!? If you build it, They will come! Advertise 70% of students have been motivated to take some sort of action by reading an article or advertisement. 78% of all students use coupons or promo codes. Source: Re:fuel Media Marketing, January 2011

  11. Now let’s do a little math…Or how about I do it for you? JUST FOLLOW ALONG! 22,565 students + 2,099Staff & Faculty 24,664 Now if 53% of that will read the campus paper, Who is left? X .53 13,072 Statistically speaking 75% of them will read the Advertisements! X .75 9,804 Readers have now witnessed your Ad and 70% will take action! X .70 6,863 POTENTIAL CLIENTS JUST FROM COLLEGIAN ADVERTISING! • Now ask yourself. • Is 6,863potential clients beneficial to your business?

  12. Three different Platforms, Three times the exposure! Newspaper (Print) Online Mobile Applications

  13. The Classic Newspaper • What goes better with that morning coffee more than a newspaper? • Publishes three (3) times a week • The Collegian offers seven (7) different ad sizes • Prints 5,000 issues on Monday and Wednesday • Prints 3,500 issues on Friday

  14. Newspaper Stand Locations 47Convenient and Strategically placed newsstands maximize exposure!

  15. Online...All The time! • Just because you don’t read the paper doesn’tmean other people don’t! • But we will listen to you for sake of argument, it just isn't your style! • THE GOOD NEWS • The Collegian Online is Nationally recognized for its excellence • Advertise with The Collegian Online and connect to a widely diverse population • Gen-Y is the majority of Fresno State and they are connected 24/7

  16. Mobile Application,Goes where you go! • When you wake up what is the first thing you look at? • Most likely your alarm clock • 99.9% of the time that is most likely your phone anyways! • The new Collegian Mobile App was released in the summer of 2013 and is already exploding in popularity! • ALL THAT IS MISSING IS YOU! • Advertise with the Mobile App and go with your market in their pocket where ever they go!

  17. So how much does it cost?The prices are better than you might think!

  18. The Classic Print Ad Rates

  19. Proven ways to advertise…and be the MOST Effective! Frequency Frequency Frequency! Add a splash of Eye Catching – Stick out from your competition Utilize the Special Edition issues! Integrated campaigns.

  20. The Online Advertising • Rectangle (300x250 Pixels) • Monthly: $300 • Weekly: $150 • Skyscraper (160x600 pixels) • Monthly: $250 • Weekly: $125 • Leaderboard (728x90) • Monthly: $350 • Weekly: $175 • Static Rectangle (300x250 pixels) • Monthly: $500 • Frequency Discount • 1st month full price • 2nd 10% off • 3rd 20% off • 4th 30% off • 5th 40% off • 6 and more 50% off ( • Excludes Static Ad) http://collegian.csufresno.edu

  21. Mobile Tiles that go with you • Premium Home Screen Tile • $150 a week • $400 a month • $990 a semester • Home Screen Tile • $100 a week • $350 a month • $900 a semester • Banner Ads • $50 a week • $175 a month • Notification Offers • $100

  22. How can you get started?You are ready to go aren’t you!? Flexible Payments Multiple run dates FREEad design

  23. What are you waiting for?Advertise with us today!!!

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