Rob Tannen , PhD, Director of Research Mathieu Turpault , Director of Design www.bresslergroup.com

1. Rob Tannen, PhD, Director of Research Mathieu Turpault, Director of Design www.bresslergroup.com www.bresslergreen.com near future kitchen 3.05.2011

2. agenda • Bresslergroup overview • Hardwares overview • Research process • a. Understand market trends • b. Consumer wants and needs • Brainstorm • concept design scenario

3. 40 years of research driver product development experience expertise in industrial and interface design, engineering and product development consumer, commercial, sustainable design and medical markets international and multi-cultural staff over 100 international design awards

5. product development process • market and product research • a. Understand trends and competition • observational consumer research • culminate and articulate data • idea brainstorming • concept generation • consumer/client feedback • concept refinement • design development • engineering • prototyping

6. if the kitchen is the heart and soul of the house, then creativity, movement, and interactions with products and people is what keeps it alive. how will behavioral trends and emerging technologies enhance the kitchen environment? http://www.flickr.com/photos/exlibris/

7. we are seeing 4 major trends in the kitchen environment MINIMAL CONNECTED (information age) seen in both kitchen systems and kitchen appliances eco modularity

8. MINIMAL visual simplicity + space efficient

9. a MODULARITY customizable + upgradable

10. eco alternative energy + responsible materials + waste management

11. CONNECTED (information age) connect to a larger network + access information quickly

12. the kitchen is a multi-purpose hands on space overtime the traditional kitchen has evolved to become a space that is used for more than just cooking : it is a space for both personal and group activities

13. group activities food activities personal activities

14. parties get Togethers dining cook group activities food activities store personal activities eat create clean work play

15. everyone is unique ! when we surveyed kitchen users, we discovered they all cook, eat, clean and store differently.

16. 2 scenarios emerged from our research apartment dwellers suburban family

17. apartment dwellers urban – less space – existing equipment – rent apartment - roommates

18. apartment dwellers “cleaning up takes to long” “high storage is hard to reach” “i have limited kitchen space” “I spend to much time loading and unloading dishes” “i always forget what i have in my fridge”

19. suburban family suburban – larger equipped kitchen– kids – own house – busy lifestyle

20. suburban family “I dont remember what I have in my house” “i use to much water” “i cant keep track of recipes” “i have no time to cook, clean and pack lunches” “my cabinets are a mess, and they never seem to stay organized”

21. urbanites and suburbanites still experience similar patterns follow a traditional linear workflow in the kitchen engage in information/asset sharing

22. technology is moving kitchen users into a CONNECTED WORLD, based on SHARING objects and INFORMATION sharing responsibility Programs like zipcar allow consumers share physical objects for economic and environmental reasons Programs like harvest mark allows consumers to trace where their food is coming from Programs like urban garden share allow consumers to reconnect with nature and share locally grown produce sociology sharing recipes through social networks like twitter, myspace, and facebook allow consumers to virtually communicate and share information instantly Programs like neighborhood fruit and eat wild allows consumers to reconnect with their local neighborhood

23. store left overs workflow shop trash compost recycle unpack store traditional workflow prepare clean enjoyable cook eat chore

24. workflow shop prepare store clean desired experience enjoyable cook and eat chore

25. we brainstormed each aspect of the kitchen always considering trends and user needs Reduced workflow sharing (interconnectivity) optimized space

27. Concept design scenario KELLY JEN

28. kelly decides to go to the grocery store to shop for food

29. MySpice is an application that allows users to log, check, and share her food with a network of people Fridge view: allows you to look into your fridge My pantry: your personal food database Share: food community database Recipes: uses your /the communities database to create recipe suggestions in the store kelly takes out her smartphone to use her MySpice app

30. camera Fridge view utilizes a camera built into your fridge while shopping, kelly checks her home refrigerator’s contents

31. she finishes shopping and the store sends her an electronic receipt

32. Step 3: kelly can review the contents of her groceries and keep track of expiration dates Step 1: kelly receives her receipt from trader jacks Step 2: kelly selects items she wants to share MySpice receives the receipt and tracks kelly’s groceries

33. The step stool uses empty space under her cabinets ,and can easily be activated for use refrigerator Step stool Kitchen island with quick wash back in her apartment, kelly puts groceries away in her cabinets

34. Slide out planter tray The planter tray allows kelly to bring a small garden indoors. she can grow herbs and flowers using the power already built into her refrigerator This works well for her small urban environment Light and water are provided by the fridge she also puts groceries away in her refrigerator

35. Step 1: kelly searches both recipes with her pantry (my recipes) and the networks pantry (shared recipes) Step 3: kelly’s sister jen has 2 ingredients in her pantry to complete this recipe Step 2: kelly selects a shared recipe She uses MySpice to find a recipe for dinner

36. Using MySpice she contacts her sister jen

37. jen invites kelly to have dinner with her family

38. dishwasher refrigerator microwave Underground pantry Sectioned cabinet Multi-functional kitchen island Inductive counter top kelly and jen enter jen’s kitchen

39. Add as many units as needed Set temperature The modular refrigerator is easily accessible with it’s lowering automated shelf. Jen can program the temperature of each unit and add units as needed. jen removes her ingredients from her modular refrigerator

40. precise measurements mind if I help? Faucet slides on track to be easily accessed along the island jen’s husband dave cooks the meal using the kitchen island

41. Step 3: Dave places skillet on counter top Step 1: Dave preps meal by cutting vegetables. Step 2: Dave moves vegetables to the side to clear counter space The inductive countertop allows dave to cut and cook on the same compact surface area The action of placing the skillet on the countertop lights up the controls. Step 4: Dave selects temperature by touching countertop dave cuts and cooks directly on the inductive countertop

42. bowl attachment Food processor blender Hand held blender charges when it sits on countertop inductive kitchen appliances live seamlessly with the coutertop

43. jen sets the table using the clean dishes from her cabinet/washer

44. Dish soap dispenser The washer/cabinet simplifies the dish washing experience. Jen can store and wash the dishes in one contained space, without the hassle of loading and unloading a dishwasher. When desired, Kelly can active the “wash mode” in her cabinets and it will wash the dishes dirty dishes are placed back into the washer/cabinet for cleaning

45. Program individual shelves to individual members of your family The sectioned cabinet allows jen to customize her storage so she can locate what she wants without searching for a long period of time Next Day lunches from leftovers are placed in sectioned cabinet

46. kelly drives back to her apartment later that evening

47. The quick wash allows kelly to wash one dish in a short period of time. Insert dish into quick wash Step 1: place dirty dish in quick wash Step 3: remove clean dish Step 2: washes and dries at her apartment, kelly cleans her tupperware in her quick wash

48. The compost bin leverages kelly’s existing garbage disposal to grind up organic material Kelly can dump all her organic material in her garbage disposal Garbage disposal Compost bin, rotates and heats compost Kelly’s sink disposes of left over food in the compost bin

49. we would continue to develop a kitchen system for both the apartment dweller and the suburban family Reduced workflow sharing (interconnectivity) optimized space

50. THANK YOU. Rob Tannen, PhD, Director of Research Mathieu Turpault, Director of Design www.bresslergroup.com www.bresslergreen.com