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END. EXCLUSIVE PROPOSAL. for. Mr. Homer Sellers 1234 Charming Lane Hometown, Ga. Insert Your Picture Here. Lorrie Thomas. HOME. Town & Country. Why Hire A Realtor…. Less Hassle Expertise More Exposure Safety Qualified Buyers Financing Assistance Negotiate – Saving & Pricing
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END EXCLUSIVE PROPOSAL for Mr. Homer Sellers 1234 Charming Lane Hometown, Ga. Insert Your Picture Here Lorrie Thomas HOME Town & Country
Why Hire A Realtor… • Less Hassle • Expertise • More Exposure • Safety • Qualified Buyers • Financing Assistance • Negotiate – Saving & Pricing • Value added, Service & Marketing • Professional Staging Lorrie Thomas
END RE/MAX We Have A Mutual Objective. To Sell Your Home... - At the highest possible price. - In the shortest amount of time. - With the most favorable terms. We will be working together as a team to get your home sold. Cooperation and communication will ensure successful achievement of the objective. Insert Your Picture Here HOME Bryan McNally Lorrie Thomas Town & Country
END RE/MAX My Objectives • Listen carefully so I understand your objectives. • Explain the Home Selling and Marketing Process - my responsibility, your responsibility. • Thoroughly review your home. • Help you price your home. • Advise you how to prepare your home for showing. • Review what happens from time of contract through close of escrow/closing. Ask for your commitment to begin marketing your home. Frequently, a real estate agent will tell a seller what they want to hear just to get the listing. I would like to speak with you very candidly and tell you the truth about what is needed to get your home sold. Insert Your Picture Here HOME Bryan McNally Lorrie Thomas Town & Country
END RE/MAX RE/MAX stands for Real Estate MAXimums • Maximum Experience • Maximum Market Exposure • Maximum Service Insert Your Picture Here HOME Bryan McNally Town & Country
END RE/MAX Things you should know about us • RE/MAX Sales Associates make a personal financial investment in every listing. • RE/MAX Sales Associates create a customized marketing plan for each home we sell. • RE/MAX Sales Associates average more sales per agent than other real estate companies. Insert Your Picture Here HOME Bryan McNally Town & Country
END RE/MAX Things you should know about us • RE/MAX is a world leader in residential real estate with over 3,400 full-service offices. • Over 70% of RE/MAX Sales Associates’ business comes from repeat business or referrals from past customers and friends - more than twice the industry average. • RE/MAX Sales Associates proudly number over 60,000 full-time, professional agents, worldwide. Insert Your Picture Here HOME Bryan McNally Town & Country
END MARKETING LorrieThomas 678-908-SOLD Insert Your Picture Here HOME Bryan McNally Town & Country
END MARKETING Where Do Buyers Come From? • REALTOR® Contact 40% • For Sale Sign 20% • Responded to Ad 18% • Responded to Open House 8% • Referral by Relocation Service 7% • Bought Advertised Property 3% • Bought for Combination of Reasons 3% • Bought Open House They Saw 1% Insert Your Picture Here HOME Bryan McNally Town & Country
END MARKETING Standard Marketing Plan • Marketing to Potential Buyers • Yard Signs • Direct Mail Campaign • Enter Internet Information • Write and Place Print Ads • Show Home to Prospects • Prepare Flyers and Brochures • Marketing to Other REALTORS® • Set up Property into MLS • Agent Tours and Open Houses Insert Your Picture Here HOME Bryan McNally Town & Country
END MARKETING Standard Marketing Plan The Home Selling Process • Initial Meeting • Discuss CMA • Review Your Home • Prepare Listing • Set Up Warranties (if applicable) • Prepare/Distribute All Paperwork • Follow Up on Showings • Qualify Buyers • Renegotiate All Counter Offers • Deposit All Earnest Checks • Handle Title Work • Follow Up on Inspections • Confirm Appraisal Ordered • Final Documents to Closing • Post-Closing Follow Up • Present All Offers Insert Your Picture Here HOME Bryan McNally Town & Country
END MARKETING Customized Marketing Plan • Handle Own Sign and Ad Calls • Hold “OPEN HOUSE” • Create Custom “Virtual Tour” • REALTOR® -to- REALTOR® Marketing to Top Area Associates • Multiple Home Photos on FMLS and Virtual Tour • Customized Internet Listing • Follow Up on Every Showing for Feedback • Direct Mail Campaign Targeted to Your Neighborhood • Telemarketing in Your Neighborhood for Potential Buyers • E-Mail Marketing of Your Home Insert Your Picture Here HOME Bryan McNally Town & Country
END MARKETING http://www.realtor.com Insert Your Picture Here HOME Bryan McNally Town & Country
END MARKETING Home Warranty Plan Homes sell 50% faster and for a higher price than homes without a home warranty...according to a study by the National Home Warranty Association. In addition, a home warranty plan “reduces your liability after the sale.” You can provide the buyer up to one year of coverage on selected items... • Central Heating System • Electric Central Air System • Interior Plumbing • Built-in Appliances Insert Your Picture Here HOME Bryan McNally Town & Country
END PRICING The Role of a Real Estate Agent in Pricing • The Market determines value. • I will show you a range of prices being paid for homes in your area. • Together, we determine the listing price. Insert Your Picture Here HOME Bryan McNally Town & Country
END PRICING Regression Regression: The value of a larger home is reduced by the influence of smaller surrounding homes. Progression Insert Your Picture Here Progression : The value of a smaller home is increased by the influence of larger surrounding homes. HOME Bryan McNally Town & Country
END PRICING Buyers Determine Value by Comparison Shopping Just like when you bought your home, buyers still determine the value of a home by comparison shopping. Insert Your Picture Here HOME Bryan McNally Town & Country
END PRICING The Advantages of Proper Pricing • Higher Net Sales • Attract Better Offers • Better Response from Advertising and Sign Calls • Faster Sale • Increased Agent Response • Avoid Your Home from Becoming “Shopworn” Insert Your Picture Here HOME Bryan McNally Town & Country
END PRICING The Disadvantages of Overpricing If You Overprice … • The right buyers won’t see it. • The higher priced buyers won’t want it. Insert Your Picture Here HOME Bryan McNally Town & Country
END PRICING Search Homes to Show by Price Range Search Active Address District Price 1234 Hometown Dr. 601 $140,000 2957 Diamond 601 $140,500 612 E. Oxford 601 $141,000 189Terrace Dr. 601 $142,300 3345 Donover 601 $144,100 4690 Adams St. 601 $145,200 7778 Walnut 601 $146,300 5467 Brock Ave. 601 $147,500 1112 Acorn Dr. 601 $147,500 2351 Liberty St. 601 $148,000 3478 Ninth St. 601 $149,500 Buyers shop by price ranges… if your home is priced even $1 higher than their targeted price range, it won’t be on the show list. Insert Your Picture Here HOME Bryan McNally Town & Country
END SHOWING Preparing Your Home To Sell I promise to... • Conduct a thorough evaluation of your home and provide valuable input. • Help you to stage your home for the showing process. • Provide a list of reliable contractors to assist with improving areas of your home if necessary. Insert Your Picture Here HOME Bryan McNally Town & Country
END SHOWING Top Ten Tips for Showing Your Home 1. Always keep beds made 2. No dirty dishes 3. Open All Drapes, Shades and Blinds 4. Keep toys put away 5. Heat & Cool - Comfortable 6. Pets crated or put up 7. Secure Valuables 8. Clean Closets 9. Turn on all lights 10. Organize Basement, Attic and Garage Insert Your Picture Here HOME Bryan McNally Town & Country
To Prepare a Home For Sale(Inside) • DECLUTTER • DEPERSONALIZING • Neutral colors – paint & wallpaper • Odor – smoking/pets • Carpet & floor (condition) • Ceilings- cracks, water stains, etc. • Bath- grout & caulk, clean tubs, sinks, & showers • Clean fixtures & air vents • Obvious repairs continued…
To Prepare a Home For Sale (Inside) • No cob webs or dead bugs • Clean & Organize storage areas • Closets- declutter & box up what is not needed • Minimize furniture • Clean appliances • Clean fireplace • Window blinds/sills clean & operable • Mechanical things need to work right
To Prepare a Home For Sale (Outside) • Curb Appeal • Door bell works • Grass is mowed and alive • Sidewalks clean • Porch & deck clean, new door mats • Front door – Looks good • Outside light fixtures clean • Garage – clean/paint • Siding – paint issues, rot & mildew continued…
To Prepare a Home For Sale (Outside) • Clean windows, screens, & shutters • Power wash cement • Freshen pine straw/ mulch • Clean up yard debris • Clean gutters • Clean jacuzzi & pool • Obvious repairs
END NEGOTIATING When the Offer is Made • Present All Offers • Explain Your Options • Evaluate Buyer’s Qualifications • Provide Constant Communication on Contract Status • Deliver Contract • Finalize All Conditions Insert Your Picture Here HOME Bryan McNally Town & Country
END CLOSING My Personal Guarantee • I guarantee to prepare a Comparative Market Analysis for your home. • I guarantee I will distribute Property Profile Information concerning your home. • I guarantee I will place your home on the Internet. • I guarantee to place your home in my print advertising. • I guarantee to place your home in the Multiple Listing Service, allowing thousands of other REALTORS® to see your property and show to prospective buyers. • I guarantee to place a yard sign within three days after we sign an agreement to sell your home. • I guarantee to explain various ways to improve your property to effect a quicker sale. • I guarantee to propose financing alternatives to allow your home to appeal to the broadest marketplace. • I guarantee to keep you updated on the progress of the sale of your home. Insert Your Picture Here HOME Bryan McNally Town & Country
END CLOSING Teamwork Is Essential Your Teamwork is Necessary for a Successful Sale Your responsibilities: • Keep your home in showcase condition and provide easy access for potential buyers. • Make yourself available from the time a contract is signed to the closing day. • Keep your home accessible for the appraisal and inspections. • Openly share all information about your home and its condition. • For your security, refer all potential buyers to your REALTOR®. Insert Your Picture Here We’re a Team - Let’s Work Together! HOME Bryan McNally Town & Country
END ® “Working Smarter" Insert Your Picture Here HOME Bryan McNally HOME Insert Your Office Name Here