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Tweet That : The age of social networking sites

Tweet That : The age of social networking sites. What we’ll talk about. The Basic and the Practical Who is using these sites…and why Discuss privacy and safety concerns related to social networking Workplace etiquette and implications Showcase pages with Swarthmore-related content

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Tweet That : The age of social networking sites

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  1. Tweet That: The age of social networking sites

  2. What we’ll talk about • The Basic and the Practical • Who is using these sites…and why • Discuss privacy and safety concerns related to social networking • Workplace etiquette and implications • Showcase pages with Swarthmore-related content • Fun Stuff…

  3. Social Networking Jargon • Using acronyms to shorten phrases • BRB • Be right back • <3 • Love • aka • Also known as • CULA • See you later alligator (we promise we did not make these up!!!)

  4. “Lingo Bingo” Taken from: “Netlingo List of Internet Acronyms & Text Message Jargon”

  5. The BIG Three (or four) • Facebook: by the end of 2009, registered more than 321.1 million users • Myspace: lists more than 223 million users • Twitter: projects to have more than 18.1 million users in the year of 2010 • LinkedIn: reports over 50 million members

  6. Other popular ‘social networking’ sites • Flickr • Wordpress.org • Listable • Classmates.com • Livejournal • Craigslist • Cafemom.com

  7. FACEBOOK • Originally called ‘thefacebook’ • Developed by Harvard undergrad who hacked into the University’s online database • Spread to other Boston colleges and universities, the IVY League and eventually all institutions of higher education (2004) • Must have had .edu email address

  8. High School gets access in 2005 • Slowly expanded to certain companies • Open to everyone in September, 2006 • Reported a profit for the first time in Sept. 09 • Accounts focus(ed) on belonging to networks

  9. Controversies • Banned in several countries, including Syria, Iran, China, Vietnam • University of New Mexico banned facebook, October 2005, because of login • Ontario government blocked access by employees • Fake facebook profiles • Data mining (creation of Swarthmore 2013 groups) • In certain Australian territories, official method of serving court documents • Lamebook: averages 200,000 hits per day

  10. Lamebook.com

  11. Parents and Facebook • http://myparentsjoinedfacebook.com/

  12. Publicly Available Information (PAI): • Full name • Profile picture • Networks • Current city • Gender • Pages (i.e., things you are a "fan" of) • Friends list *

  13. Sophos.com Facebook Study Results • 46% of Facebook users accepted friend requests from strangers • 89% of users in their 20s divulged their full birthday • Nearly 100% of users post their email address • Between 30-40% of users list data about their family and friends

  14. Facebook Scams • Identity Hijacking • A chat session from a friend saying they are travelling abroad and had all of their money stolen • They ask for a quick loan that they’ll pay back, only it isn’t them. They simply had their account compromised. • Warranted FBI Warning! 3,200 cases since 2006

  15. MySpace • Friendster, launched in 2002 • Major redesign in 2007,2008 to become more user friendly • Behavioral targeting: 2nd only to Yahoo • Music • Customization • Alleged censorship • Fake profiles

  16. Twitter • Swarthmore connection: • Microblogging: tweet, tweet • 140 character posts • SXSW festival in 2007: 20,000 to 60,000

  17. “What are you doing” to “What’s happening” • People “follow” you • 40% retention rate • Attracts mostly older adults; only 11% of Twitter users are under 18

  18. Top Twitterers • Ashton Kutcher (4 million) • Britney Spears (4 million) • Ellen Degeneres (4 million) • Barack Obama (3 million) • Oprah Winfrey (3 million) • John Mayer (2 million) • Twitter (2 million) • CNN Breaking News (2 million) • Ryan Secreast (2 million) • Kim Kardashian (2 million) Average TWITTER user has _____ followers??

  19. Sample Tweets… • damselesque Two-out-of-two cats agree: I am snuggly. 2:33 PM Oct 6th • trelvix They delivered the Yellow Pages to our office today. The web guys are keeping a close eye on these strange visitors from the past.6:57 AM Oct 5th • samhey I didn't think humans could move their feet like Fred Flintstone until I watched my son hear the first ice cream truck of the season.June 1st 2009

  20. The graph above starts at June 13, 2009. The rumors and the formal announcement of the death of Michael Jackson caused a sharp increase in the number of Twitter messages on June 25, 2009. The next peak was on June 29, 2009 - when all kind of rumors concerning the cause of death and the funeral arrangements were spreading around. The funeral and memorial service on July 7, 2009 triggered the third peak.

  21. Timely Uses of Twitter • People are using Twitter to urge donations for the earthquake in Haiti via text message. • This is a great tool but should be approached with caution. • http://www.mgive.com • http://mobilegivinginsider.com

  22. Controversies • Data mining: advertisers may quote “tweets” in their ads • Tweeting during Obama’s address to Congress • Connecticut Republican Party, 2009 • Landlord/tenant dispute • Rallying tool in Iranian presidential elections • Fake profiles

  23. LinkedIN • Mainly focuses on professional networking, as opposed to social networking • 1st, 2nd, 3rd degree connections • All Fortune 500 companies are members • Allows potential employees to investigate employers • Industry Q&A • “Twitter lacks profile depth, Facebook/Myspace are all over the place”

  24. Flickr… • A social Network based around Images • Photography • Illustration • Graphic Design

  25. Flickr • Users can • Share images with individuals and groups • Comment on images • "Tag" users in photos • Share the GPS location of the images origin • Send and receive messages • Correspond with group members in a forum environment • Owned by Yahoo!

  26. Blogging Sites • Blogger • Live journal • Wordpress • Thoughts.com • ITS Blog • http://blogs.swarthmore.edu/its/

  27. Swarthmore News ‘add this’ http://www.swarthmore.edu/x28277.xml

  28. Social Networking and the Workplace Some Positives: • Building Teamwork • Organically developing a knowledge base • Centered around principles of communication and collaboration • Personal touch (with students) • Prevents junkmail overload

  29. Social Networking and the Workplace Some Concerns: • Identity theft • Liability • Productivity • Network associations • Boundaries, particularly with students • How much do we really want to know?!?!?!

  30. Workplace “etiquette” for Social Networking • ‘Google’ and ‘Youtube’ yourself • If possible, don’t use work email address • Frequently review account settings • Be cautious of “obnoxious application overload” • Be understanding of friend ‘requests’ and ‘ignores’ • Have a consistent policy

  31. Swat Social Networking • Swarthmore Flickr Group http://www.flickr.com/groups/swarthmorecollege/ • Residence Hall Groups • http://www.facebook.com/#/group.php?gid=2211211226&ref=search&sid=5006083.1172576592..1 • Swarthmore Phoenix • http://www.facebook.com/#/profile.php?id=1321066683&ref=search&sid=5006083.3510289469..1

  32. more Swat Sites • College Confidential • http://talk.collegeconfidential.com/swarthmore/ • Unigo • http://www.unigo.com/swarthmore_college/ • College Prowler • http://collegeprowler.com/swarthmore-college/

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