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Business Environment. Conducting an Effective Environmental Analysis. The Firm. An organism which survives by continually adapting to changing environmental circumstances by continually scanning the environment creating sustainable competitive advantage. Tools. Three layers of environment
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Business Environment Conducting an Effective Environmental Analysis
The Firm • An organism which survives by continually adapting to changing environmental circumstances by • continually scanning the environment • creating sustainable competitive advantage
Tools • Three layers of environment • macro • operating • internal • Different tools for each level • PESTLE • 5/10 Forces • Value-Chain • SWOT at end of process
Applying tools to environments • VC • PESTLE • 10 Forces
Matching SW to OT OT OT SW Operating environment General environment
Morgan Cars T S Suppliers VC E L Competitors P E
PESTLE • Morgan cars • What are key PESTLE factors? • Uniqlo • What are key PESTLE factors?