1 / 40

Which of the following is not a key function performed by marketing channel members? matching

A(n) _____ is made up of the company, suppliers, distributors and, ultimately, customers who “partner” with each other to improve the performance of the entire system. supply chain dealer network value delivery network integrated marketing system.

nili
Download Presentation

Which of the following is not a key function performed by marketing channel members? matching

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A(n) _____ is made up of the company, suppliers, distributors and, ultimately, customers who “partner” with each other to improve the performance of the entire system. supply chain dealer network value delivery network integrated marketing system Kotler / Armstrong, Chapter 12

  2. A(n) _____ is made up of the company, suppliers, distributors and, ultimately, customers who “partner” with each other to improve the performance of the entire system. supply chain dealer network value delivery network integrated marketing system Kotler / Armstrong, Chapter 12

  3. The downstream side of the value delivery network, often consisting of wholesalers and retailers, is called _____. the supply chain the dealer network marketing channels the integrated marketing system Kotler / Armstrong, Chapter 12

  4. The downstream side of the value delivery network, often consisting of wholesalers and retailers, is called _____. the supply chain the dealer network marketing channels the integrated marketing system Kotler / Armstrong, Chapter 12

  5. A _____ is the set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. distribution channel vendor chain delivery network supply chain Kotler / Armstrong, Chapter 12

  6. A _____ is the set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. distribution channel vendor chain delivery network supply chain Kotler / Armstrong, Chapter 12

  7. Information, matching, financing, and physical distribution are some of the key functions performed in the _________. marketing channel packaging positioning none of the above Kotler / Armstrong, Chapter 12

  8. Information, matching, financing, and physical distribution are some of the key functions performed in the _________. marketing channel packaging positioning none of the above Kotler / Armstrong, Chapter 12

  9. Which of the following is not a key function performed by marketing channel members? matching negotiation promotion manufacturing Kotler / Armstrong, Chapter 12

  10. Which of the following is not a key function performed by marketing channel members? matching negotiation promotion manufacturing Kotler / Armstrong, Chapter 12

  11. When a marketing channel member shapes or fits the offer to the buyer’s needs—including grading, assembling, and packaging the product—it is performing the _____ function. contact matching physical distribution risk taking Kotler / Armstrong, Chapter 12

  12. When a marketing channel member shapes or fits the offer to the buyer’s needs—including grading, assembling, and packaging the product—it is performing the _____ function. contact matching physical distribution risk taking Kotler / Armstrong, Chapter 12

  13. Which of the following channel levels contains no marketing intermediaries? direct marketing indirect marketing wholesaler marketing retailer marketing Kotler / Armstrong, Chapter 12

  14. Which of the following channel levels contains no marketing intermediaries? direct marketing indirect marketing wholesaler marketing retailer marketing Kotler / Armstrong, Chapter 12

  15. Ford dealerships in Philadelphia complaining of other dealers in that city generating sales by pricing too low would be considered _______ conflict. vertical horizontal wide narrow Kotler / Armstrong, Chapter 12

  16. Ford dealerships in Philadelphia complaining of other dealers in that city generating sales by pricing too low would be considered _______ conflict. vertical horizontal wide narrow Kotler / Armstrong, Chapter 12

  17. Historically, a conventional distribution system consists of producers and intermediaries acting as a unified system for the benefit of all. true false Kotler / Armstrong, Chapter 12

  18. Historically, a conventional distribution system consists of producers and intermediaries acting as a unified system for the benefit of all. true false (A conventional distribution system is made up of independent producers, wholesalers, and retailers trying to maximize their individual profits.) Kotler / Armstrong, Chapter 12

  19. Which of the following is not a type of vertical marketing system (VMS)? conventional corporate contractual administered Kotler / Armstrong, Chapter 12

  20. Which of the following is not a type of vertical marketing system (VMS)? conventional corporate contractual administered Kotler / Armstrong, Chapter 12

  21. Which vertical marketing system (VMS) integrates successive stages of production and distribution under single ownership? conventional corporate contractual administered Kotler / Armstrong, Chapter 12

  22. Which vertical marketing system (VMS) integrates successive stages of production and distribution under single ownership? conventional corporate contractual administered Kotler / Armstrong, Chapter 12

  23. A franchise organization is a form of which vertical marketing system? hybrid corporate contractual administered Kotler / Armstrong, Chapter 12

  24. A franchise organization is a form of which vertical marketing system? hybrid corporate contractual administered Kotler / Armstrong, Chapter 12

  25. Kotler / Armstrong, Chapter 12 Which of the following is not one of the three types of franchises: • manufacturer-sponsored retailer • manufacturer-sponsored wholesaler • service-firm-sponsored retailer • service-firm-sponsored wholesaler

  26. Kotler / Armstrong, Chapter 12 Which of the following is not one of the three types of franchises: • manufacturer-sponsored retailer • manufacturer-sponsored wholesaler • service-firm-sponsored retailer • service-firm-sponsored wholesaler

  27. Banks in supermarkets are examples of which type of marketing system? hybrid horizontal direct administered Kotler / Armstrong, Chapter 12

  28. Banks in supermarkets are examples of which type of marketing system? hybrid horizontal direct administered Kotler / Armstrong, Chapter 12

  29. Because Pottery Barn offers its customers a variety of channels (online, catalogs, and retail), it is using a _____ marketing system. hybrid (multichannel) horizontal direct administered Kotler / Armstrong, Chapter 12

  30. Because Pottery Barn offers its customers a variety of channels (online, catalogs, and retail), it is using a _____ marketing system. hybrid (multichannel) horizontal direct administered Kotler / Armstrong, Chapter 12

  31. Dell and Southwest Airlines using disintermediation refers to the displacement of traditional resellers from a marketing channel by radical new types of intermediaries. true false Kotler / Armstrong, Chapter 12

  32. Dell and Southwest Airlines using disintermediation refers to the displacement of traditional resellers from a marketing channel by radical new types of intermediaries. true false Kotler / Armstrong, Chapter 12

  33. Producers of convenience products (e.g., candy, toothpaste) will use _____ distribution. intensive selective direct exclusive Kotler / Armstrong, Chapter 12

  34. Producers of convenience products (e.g., candy, toothpaste) will use _____ distribution. intensive selective direct exclusive Kotler / Armstrong, Chapter 12

  35. Marketers of high-priced, luxury products will use _____ distribution. intensive selective direct exclusive Kotler / Armstrong, Chapter 12

  36. Marketers of high-priced, luxury products will use _____ distribution. intensive selective direct exclusive Kotler / Armstrong, Chapter 12

  37. _____ involve(s) planning, implementing, and controlling the physical movement of goods and related information from points of origin to points of consumption, meeting consumer requirements at a profit. Value analysis management Insourcing networks Marketing logistics Outsourcing Kotler / Armstrong, Chapter 12

  38. _____ involve(s) planning, implementing, and controlling the physical movement of goods and related information from points of origin to points of consumption, meeting consumer requirements at a profit. Value analysis management Insourcing networks Marketing logistics Outsourcing Kotler / Armstrong, Chapter 12

  39. Which of the following is not a major logistics function listed in your text? financing logistics information management transportation inventory control Kotler / Armstrong, Chapter 12

  40. Which of the following is not a major logistics function listed in your text? financing logistics information management transportation inventory control Kotler / Armstrong, Chapter 12

More Related