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Hallyu Wave: The Global Spread of Korean Pop

Hallyu Wave: The Global Spread of Korean Pop. Jason Shin December 19 th , 2011 World Music Professor Oakes. History. Physically located in between China and Japan Relatively small nation Occupied by Japan from 1919-1945 One of China’s main trading partners. Hallyu Wave.

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Hallyu Wave: The Global Spread of Korean Pop

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  1. Hallyu Wave: The Global Spread of Korean Pop Jason Shin December 19th, 2011World Music Professor Oakes

  2. History • Physically located in between China and Japan • Relatively small nation • Occupied by Japan from 1919-1945 • One of China’s main trading partners

  3. Hallyu Wave • Began in 1992 with the debut of SeoTaiji & The Boys • Western influences including rap, rock, and techno • Created a fresh new sound that took over the country • 1st and 2nd wave • 2nd wave receiving more global attention due to easy accessibility across the world

  4. Foreign Interest • Why do foreigners like kpop? • Fresh new sound with live performances posted online weekly • Highly successful marketing strategies • Unmatched professionalism • Flash mob in Paris that demanded an extra concert date be added

  5. Adaptations • Multitalented members who sing, dance, and act • Foreign born group members that attract fans across the world • Adopting English in lyrics, band names, and even full songs • Work with world-famous producers across the globe • Regular change of musical and stylistic concepts

  6. Future Globalization • “I’m not a businessman, I’m a business, man” • $3.8 Billion business • One of Korea’s most important exports

  7. Taste of Hallyu • The Boys (English) Live at MSG

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