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Mobile Telephony for Innovative Supply Chains

Mobile Telephony for Innovative Supply Chains. ITC’s experience in Africa. Why mobile telephony?. Mobile phone boom in Africa. Million users, from 1998 to 2005. 120 80 40 0. Fixed phone. Internet. Mobile phone. 1998. 2005. Source : ITU, 2006. The roles mobiles can play.

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Mobile Telephony for Innovative Supply Chains

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  1. Mobile TelephonyforInnovative Supply Chains ITC’s experience in Africa ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT

  2. Why mobile telephony? Mobile phone boom in Africa Million users, from 1998 to 2005 120 80 40 0 Fixed phone Internet Mobile phone 1998 2005 Source : ITU, 2006 ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT

  3. The roles mobiles can play • Communication & business information • Internal business systems • e-Commerce, or m-Commerce… ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT

  4. Mobiles brings balance in market information access tradeathand affairesmobiles Real-time market information for exporting SME ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT

  5. Exporter Transporter Whosalereseller Retailer Consumer Supply chains perspective Farmer ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT

  6. marketAlerts Local Trade Support Inst. Source: Business opportunities Brief market reports Information on events Content: Sent by: MEBF La Maison de l'Entreprise vous convie au séminaire sur le management de la nouvelle entreprise le 10/04/07 à partir de 15h30 à l'EPC de la CCIA-BF. Coupon exigé De: AffairesMob Rungis du 21.05.2007 MANGUE Kent Mali avion carton Euros le kg moy: 3.00 mini: 2.80 maxi: 3.50 (Source SNM) Two ITC mobile services for exporters marketPrices Marketplaces Source: Product prices on foreign markets Content: ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT

  7. marketPrices marketAlerts tradeathand Supply chains perspective Emerging country Industrialized country Whosalereseller Farmer Exporter Exporter Transporter Retailer Consumer ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT

  8. Improving SME business environment marketPricesadded-value • Access to real-time businessinformation • Strengthen food suppliers ontheir value-chain marketAlertsadded-value • Gives access to business opportunities • Gives access to local business intelligence ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT

  9. Costs / Benefits • 1,000 SMS = USD 49 • Beneficiaries need to have a mobile phone • Projects like Trade at Hand need to be done with a self-sustaining objective • Local champions need to maintain the innovation dynamic • Exporters negotiate better deals • and improvetheir market approach • TSI are empowered with a tool to reach directly the private sector and be heard • Beneficiaries learn to improve their situation with locally available technologies ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT

  10. Lessons learned • Telecom operators’ interconnections • SMS-centre's international coverage • Local limitations in purchasing capacities (bulk sms) • Exporters invent ways to avoid paying for the service(… but not to miss the information!) ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT

  11. Future directions… • PC laptops become smaller and phones acquire more and more computer capabilities(Many more mobile applications to come!) • The size of the mobile-transaction market (m-commerce) will probably surprise us • All Trade Support Institutions from emerging countries can be more efficient with Web-to-SMS technology ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT

  12. Thank youfor your attention a practical aid-for-trade solution tradeathand ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT

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