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The Virtue Matrix

The Virtue Matrix. A conceptual framework: The Questions asked. What drives the market for responsible corporate behaviour What creates public demand for greater corporate responsibility Why does globalization heighten anxiety about corporate responsibility

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The Virtue Matrix

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  1. The Virtue Matrix

  2. A conceptual framework: The Questions asked • What drives the market for responsible corporate behaviour • What creates public demand for greater corporate responsibility • Why does globalization heighten anxiety about corporate responsibility • What are the barriers to increasing responsible corporate behaviour • What forces can add to the supply of corporate responsibility

  3. Corporate Responsibility • Instrumental: explicitly serve the purpose of enhancing shareholder value • Intrinsic: a course of action is undertaken simply because “it’s the right thing to do”, whether or not it serves shareholder interests

  4. The Virtue Matrix Frontier: Intrinsic Strategic Structural May become instrumental Clearly contrary to shareholder interests Choice Compliance Norms, customs, laws, regulations Civil Foundation: Instrumental

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