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Building Windows Store Games with Unity. Jaime Rodriguez @jaimerodriguez Microsoft. Welcome!!. #ch9live. Our Goals. Full day agenda. Building Windows Store Games with Unity. Jaime Rodriguez @jaimerodriguez Microsoft. Agenda. Windows 8 Experiences Platform glance Windows Store
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Building Windows Store Games with Unity Jaime Rodriguez @jaimerodriguez Microsoft
Welcome!! #ch9live
Building Windows Store Games with Unity Jaime Rodriguez @jaimerodriguez Microsoft
Agenda • Windows 8 Experiences • Platform glance • Windows Store • Momentum and gaming context
demo Windows 8
Great experience across all hardware Tablets to laptops to all-in-ones Touch, mouse, keyboard Highest power to the most efficient chipset
Windows 8 Platform Windows Store Apps Desktop Apps HTML JavaScript HTML / CSS XAML View JavaScript (Chakra) C C++ C# VB Model Controller C# VB C C++ WinRT APIs Devices & Printing Communication & Data Graphics & Media System Services .NET / SL Internet Explorer Win32 Application Model Windows Core OS Services Core
Distribution Installed Store Portal Store Application Windows Users You Windows Users
User confidence Process2 Process1 Contracts Direct APIs Brokers OS User data Devices Communications Handlers Tiles Cryptography … …
The Windows Store Unprecedented Reach Optimized for Discoverability Transparent Approval Process Flexible Business Models Maximizing Developer Revenue
Reach Store Apps Developers Payouts 230+ countries 100+ languages 120+ markets 80+ currencies
Flexible economics Your awesome game Microsoft commerce APIs 3rd Party commerce APIs Microsoft advertising 3rd Party advertising Microsoft analytics 3rd Party analytics
Revenue sharing, Microsoft commerce 70% for new apps 80% once your app makes $25,000 Starts at Jumps to
Revenue Sharing, 3rd party commerce 100% You keep* *Less any fees for your 3rd party commerce service
In-app commerce Use your existing commerce One time purchase Purchases over time Microsoft commerce 3rd Party commerce Existing relationship Subscriptions Consumable purchases Time limited trials Feature differentiated trials Persistent purchases Expiring purchases
November 1, 2012 to Jan 31, 2012 After 90 days in market
Windows 8 60 million licenses sold in the first 70 days Windows 8 upgrade outpacing Windows 7 ~10% hard core gamers on Windows 8 (Steam) Consumers with a touch device engage more: Download 4.5x as many paid apps, spend 4.5x more time in Windows Store apps Snap apps to multitask 2.5x more often Use Search and Share more often Over 1800 different certified Windows 8 and Windows RT devices
Windows Store • 100 million downloads in first 70 days • First day: 50% of all Windows 8 visit the store • First day: 92% of all Windows 8 users launch a Windows Store app • Games represent significant % views and downloads • ~2X views and download peeks on weekends
Chimpact UK-based indie game developer 4 lush worlds X 12 levels each Irresistible characters, endless hours of fun #1 top paid app in key regions Port to Windows Phone 8 took 1 month Chuck your chimp through a stunning jungle landscape as you collect gems, medallions and bananas.
JoyBits’ DoodleGod Russia-based indie game developer Puzzle game in 12 languages Mix and match elements to create civilization Over 500K downloads to date 100% code reuse from Windows Phone game The power of creation is in your hands
“Guns 4 Hire’s worldwide ARPU on Windows is 75% higher and organic downloads are 40% above the next best platform.” Chris Kingsley, CTO of Rebellion
Pre-requisites • Great idea for a game • Develop • Windows 8 • Visual Studio 2012 • Unity add-in for Windows Store & Windows Phone (beta) • Store submission • Store account • Unity add-in for Windows Store & Windows Phone license
Store registration $49 $99 Free Individual Business Students (Dreamspark) Startups (Bizspark) MSDN subscribers
Getting your game certified Run “WACK”on clean machine On high & low-end hardware Before and after logging-in Windows App Certification Kit 1 Resolution docs updated frequently! Certification requirements Resolution to common issues Read policies and resolution docs 2 Developersupport 3 Help with apps and accounts Available on phone, e-mail, and live chat Visit support forums
Next steps Port or create your awesome game Create a Windows Store developer account Certify and publish your game Get paid!