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Effects of the Popular Art Movement

Effects of the Popular Art Movement. Leslie Marshall English 250. What is Popular Art?. Style of art that explores the aspects of daily life through forms of Dadaism. Developed in England during the 1950s and gained popularity in the United States during the 1960s.

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Effects of the Popular Art Movement

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  1. Effects of the Popular Art Movement Leslie Marshall English 250

  2. What is Popular Art? • Style of art that explores the aspects of daily life through forms of Dadaism. • Developed in England during the 1950s and gained popularity in the United States during the 1960s. • Can reflect contemporary reality and provoke cultural change by merging the gap between fine arts and media through advertising and commercial arts.

  3. Consumer Habits and Retail Tactics • Artists began undertaking the designs of the commonplace promotions. • Advertising and media gave artists new subjects to formulate into their bold, splashy style. • Brand name essentials became iconic symbols for the era. • Example: Campbell’s Soup, Pepsi, Coca-Cola.

  4. Andy Warhol. 32 Campbell’s Soup Cans

  5. Andy Warhol. Pepsi Ad

  6. Convergence of ‘High’ and ‘Low’ Culture • Popular art increased the demand for consumer goods and mass media programming. • Kitsch: art that imitates the superficial side of creativity and is industrially produced. • Example: Coca-Cola. • Social barriers of the classes shifted, due to the shared common interest in mass produced commodities.

  7. Andy Warhol. 100 Coca-Cola Bottles.

  8. Richard Hamilton • “Pop Art” – popular, transient, expendable, low cost, mass-produced, young, witty, sexy, glamorous, big business.” • Just What Is It That Makes Today’s Homes Different So Appealing, and Swingeing London ‘67. • Works reveal the bias interpretation of media.

  9. Richard Hamilton. Swingeing London ‘67.

  10. Andy Warhol • Assembly-line style of creating large-scale, silk screen paintings. • 32 Campbell’s Soup and Brillo Boxes. • Instigated the cult celebrity following and love of the infamous. • Marilyn Monroe, Jackie Kennedy, Elvis, and Mick Jagger

  11. Andy Warhol. Brillo Boxes

  12. Andy Warhol. Jackie and Marilyn

  13. Jasper Johns • Paintings smudged the insignificant images with impressionist features. • He revolutionized art with pieces like Flags and Ballantine Ale Cans. • His pieces were able to combine the trivial imagery of everyday life with high art.

  14. Jasper Johns Ballantine Ale Cans

  15. Popular Art in Today’s Society • Reflected in hallmarks such as fashion, architecture, media and museum exhibitions. • Has been most recently displayed in Obama’s Hope, campaign posters designed by ShephardFairey.

  16. ShephardFairey. Barack Obama Hope

  17. Created a style that discovered the irony of common objects in daily life and bring about social change. • Was able to challenge the distinction the difference between fine art and industrial produced designs. • Artists were able to reflect contemporary reality.

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