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Introducing. Recommendations. Two options for replacing conventional with conscious items:. Full display of conscious products on unit crafted from salvaged materials. or. Swapping select products on the current shelves
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Recommendations Two options for replacing conventional with conscious items: • Full display of conscious products on unit crafted from salvaged materials or • Swapping select products on the current shelves • Display shelves would have great messaging about “why” students might want to try these products. • Excel lists to include product alternatives and UNFI item numbers
Energy Shots • Current: 5 Hour Energy • Better option: Guayaki Yerba Mate • Why? • Non GMO, Fair Trade product with whole body supporting ingredients: yerba mate, ginger, himalayan crystal salt, acerola cherry • 5 Hour Energy contains taurine, a synthetic caffeine
Nutrition Bars • Current: Orchard Bar • Better option: Kit Bar • Why? • Clif’s Kit Bars are Organic, Non GMO, dairy free product with only 5 ingredients: Organic Dates, Organic Almonds, Sea Salt • Orchard Bar: GMO ingredients and added sugar
Salty Snack • Current: Boulder, Ritz • Better option: RW Garcia, Late July • Why? • RW Garcia : Organic ingredients, no preservatives, NonGMO Corn, Wheat and Gluten Free • Late July: Organic, NonGMO ingredients • Other suggestions: Wild Harvest Organic Wheat Thins replaces Wheat Thins, Sunridge Farms and Woodstock replaces Trail Mix/Nuts
Cleaning • Current: Clorox, Windex, OFF • Better options: Seventh Generation, EO Products • Why? • Cleaning products contain many toxins that are often not labeled but there are great options • EO vs Wet Ones • Seventh Generation vs Clorox wipes • Seventh Generation non-chlorine bleach vs Clorox • Seventh Generation Glass Cleaner vs Windex • Natural Value Biodegradable Bags vs Glad • Burt's Bees Herbal Insect Repellent vs OFF • (Deet is a neuro toxin) • Seventh Generation Dryer Sheets vs Bounce • Earth Friendly EcoBrezevsFebreze • Green Shield Organic Fabric Softener vs Downey • Seventh Generation Recycled Towels vs conventional brand
Beverages • Current: Red Bull, Monster • Better option: Guayaki Yerba Mate, Sambazon Energy • Why? • Organic, Non GMO, Fair Trade products that offer the sustained natural energy of superfoods yerba mate and acai • Energy drinks contain synthetic caffeine that do not provide optimal support for the entire body
Body Care • Current: Colgate, St. Ives • Better option: Dr. Bronner’s, Aubrey, Desert Essence • Why? • 89% of the ingredients in conventional body care products have never been tested for safety • Companies like Dr. Bronner’s, Aubrey, Acure, Desert Essence use certified organic ingredients • Other suggestions: Dr.Bronner's or Aubrey Shaving Cream, Aubrey Deodorant, Acure/Aubrey/Desert Essence Shampoo, Conditioner and Body Lotion, Natracare Tampons and Pads, Jason/DE Toothpaste
Next Steps • Order Conscious Collection display piece • TTG can custom design planogram • Incorporate messaging about “why” conscious choices • Develop launch schedule including sampling event