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APICS Third Quarter Update. Joe Shedlawski, CPIM APICS President. APICS: Our Mission. APICS builds knowledge and skills in operations management professionals to enhance and validate abilities and accelerate careers. We help our members and their organizations successfully compete and
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APICSThird Quarter Update Joe Shedlawski, CPIM APICS President
APICS: Our Mission APICS builds knowledge and skills in operations management professionals to enhance and validate abilities and accelerate careers. We help our members and their organizations successfully compete and build a stronger global economy. 2
October Board Meeting Summary • Financial position remains strong. September month-end net income from operations was approximately $319 thousand (compared to a year-to-date budgeted deficit of $557 thousand). • Membership is stable at 42,431 • Individuals taking certification exams growing (CPIM 5% growth, CSCP 31% growth – over 3Q 2006) • Board reviewed the 2008-2010 budget to support Strategic Directions. The Board will be considering a revised budget based on a new dues structure prior to year end. • The Board adopted the Integrated Planning Process and the Strategic Direction Committee to support the strategic planning process. 3
October Board Meeting Summary • Governance Committee continues review the standing committee structure and identify necessary changes to address gaps in current Bylaws and SOPs. Committee will be preparing motions to implement proposed changes prior to year end. • Collaboration agreements enhancing APICS member benefits finalized with Aberdeen and the American Management Association. • APICS is also co-sponsoring conferences with the Institute of Business Forecasting (IBF) and Institute of Manufacturing Resource Management of India (IMRMI). • Five individuals were approved by the Board and have accepted positions as Directors-at-Large for 2008: • Karen Alber, VP and CIO, H.J. Heinz • F. Robert Jacobs, Professor, Indiana University • Rachel Thomas, Director Supply Chain Academy, Unilever UK, Ltd. • Stanley Kramer, Operations, Tyco Electronics • Tom Wallace, Principal, T.F. Wallace & Company 4
Board of Directors Finance Committee Board of Directors Council & Committees Integrated Planning Roles and Responsibilities Management Staff • Develop/Update Strategic Priorities • Approve Program Objectives • Evaluate Outcomes • Establish Financial Objectives • Review Strategic Financial Plan • Review and Recommend SFP & Budget • Develop and • Review Program & Services • Recommend Objectives • Develop Annual Plan & Goals • Develop Budget & Strategic Financial Plan • Approve Budget • Monitor Progress Towards Strategic Plan Goals • Review Organizational Performance 5
APICS Certifications CPIM/CIRM Exams (As of September 30, 2007) • Total Exams = 22,034 (5% increase over Q3 2006) • Domestic Exams = 10,741 (7% increase over Q3 2006) • International Exams = 11,293 (3% increase over Q3 2006) CSCP Exams (As of September 30, 2007) • Total Exams = 1,598 (31% increase over Q3 2006) • Domestic Exams = 1,161 (18% increase over Q3 2006) • International Exams = 437 (63% increase over Q3 2006) 9
2007 Priority: Membership 2007 Priority Through a combination of reduced attrition and increased recruitment, and in collaboration with chapters and regions, total membership will reach 43,300 by December 31, 2007. • As of September 30, 2007, membership stands at 42,431. 12
2007 Priority: Membership Totals • As of September 30, 2007, the membership total is 42,431 (represents a slight gain of less than 1% from January 1, 2007) • Professional Members = 30,830 (<1% gain) • Student Members = 2,295 (6% loss) • Group Site Companies = 1,526 (3% loss) • Group Site Members = 7,630 (3% loss) • International Members (Associates and International at-Large) = 1,676 (21% gain) 14
2007 Priority: Product Development 2007 Priority Analyze existing product portfolio and develop recommendations for existing products, identify gaps in the product/service portfolio and make appropriate recommendations with objective of having additional products/services by Annual Conference. Metrics: • Product life cycle analysis for all existing products by March 31, 2007 - Complete • Job task analysis research completed by March 31, 2007 – Complete (See C&C Council Report) • Gaps identified in product/service mix by June 30, 2007 – In Process • Specific recommendations to address gaps – In Process 16
2007 Priority: Product Development • 2007 Professional Development Priorities: • Improving the Courseware Development/Revision Process and Addressing the Disconnects with the Certification Examinations • Developing a New Instructor Qualification and Management Process • Replacing Train the Trainer and Learning Dynamics for Instructors • Updating CSCP Learning System • Updating Lean Manufacturing • Developing New Finance Series and Global Sourcing CD Workshops 17
2007 Priority: Product Development • Improving the Courseware Development/Revision Process and Addressing the Disconnects with the Certification Examinations • The C&C Council, the Certification and Professional Development Departments are currently working together to document and improve the process for courseware development and revision. To determine how certification and courseware-related processes need to intersect, we will also be documenting exam processes. • Professional Development staff and courseware authors/SMEs will meet with the exam committees once a year to ensure we are communicating effectively and that PD has a solid understanding of the exam content manuals. 18
2007 Priority: Product Development • Developing a New Instructor Qualification and Management Process • Examining current Qualified Instructor Program and exploring changes that would ensure that APICS courseware instructors have the highest quality instructional skills. • Two instructor focus groups were held at conference on this topic. Following up with a survey in November to instructors we are able to identify. • Recommendations for improving this program will be made to the Board in January 2008. • Replacing Train the Trainer and Learning Dynamics for Instructors • Replacing the current Train the Trainer and Learning Dynamics for Instructors programs with a series of Adult Education training units that can be combined to form one, two and three day classes, offered as short programs or webinars. • List of approximately 30 units has been developed. A number of these units will be licensed from a training company for our use. Some will be updates of current TTT or LDI materials and others will need to be developed by APICS. • List of units has been prioritized and those units supporting basic Adult Education and Instructor training will be available in January 2008. 19
2007 Priority: Product Development • Updating CSCP Learning System • Relatively minor update that addresses all logged issues from customers regarding modules 1 through 3 • Specific attention to Module 4 to make the courseware more relevant to the exam and to real-life practice • Learning System to be reviewed in its entirety for relevance and clarity to the international audience • All slides for instructor-led components were reviewed as well. • Final exam questions also reviewed and revised by staff who have recently taken the CSCP certification examination, as well as the CSCP Exam Chair to ensure the questions are representative of the type of questions on the examination • 2007 update on schedule with release date of December 31, 2007 • Currently all content been finalized and is in the final stages of production with Holmes Corporation • Major update is scheduled to be completed by the end of 2008 20
2007 Priority: Product Development • Updating Lean Manufacturing CD Workshop Series • Goal for completion of the workshop series revision is first quarter 2008 • Developing Global Sourcing and Procurement CD Workshop Series • First four CD workshops (Introduction to Global Sourcing and Procurement, Challenges of Cultural Differences, Global Sourcing Logistics, Working with Global Suppliers) will be released first quarter 2008 • Anticipate continuing to develop workshops in this series through 2008 working more closely with international SMEs • Developing Financial Concepts for Operations Management Professionals • Outline of series developed and reviewed. Courseware to include material from the CIRM courseware as well as new content. • Abe Eshkenazi is presenting an APICS Webinar on metrics and benchmarking on November 14, 2007, that will preview the series. • Series will consist of four to six sessions, presented during the first half of 2008. 21
2007 Priority: Product Development Operations Management Body of Knowledge (OMBOK) • The Professional Development Department continues to provide project management support for the OMBOK Taskforce as they refine the topic outline, identify authors to develop topic descriptions, and formulate recommendations for the use of OMBOK in the future. 22
2007 Priority: International Business 2007 Priorities • Develop performance metrics for international partners • Implement a new membership model • Beta Test computer-based testing for certification • Develop International Partner KPIs • Six key performance indicators include: • Number of members • Number of exams • Value of product revenue • Evidence of conformance with APICS brand and style guidelines • Evidence of collaborative initiatives • Evidence of social responsibility initiatives. 23
2007 Priority: International Business • Implement New Membership Model • New model details are being finalized. Currently focusing on professional membership. • Active promotion of APICS membership is happening in France (CPIM de France), and India. • Beta Test Computer-based Testing For International Certification Examinations • Working with partner to schedule for 2008. • Other International Business Highlights • YTD License Fee Revenue = $122,816 (28% increase over 2006 YE) • Chinese translation of the APICS Dictionary v.11 is complete. 24
2007 Priority: Collaboration 2007 Priority • Develop collaboration agreements with associations in the same general industry as APICS, with other associations or philanthropic organizations whose members can benefit from the APICS BOK, with institutions of higher education, and other appropriate organizations to increase visibility for APICS, participation in APICS activities, and increased benefit for the operations management professional, with two meaningful relationships developed or agreements signed by 6/30. 25
2007 Priority: Collaboration • Aberdeen Group • Key Benefits: • Standard cost for an individual to access this archive is $995 per year, so our members receive a $995 value as a part of their membership dues. • Provides unrestricted access to the entire Aberdeen Research Archive—a repository of more than 5,000 documents offering research and analysis of 21 distinct business practices in research channels such as supply chain, retail, manufacturing, IT, Finance, HR, product R&D, etc. • Accessible research categories would include: • Best practices and benchmarking reports • Research briefs • Research analysis documents • Key performance indicator data • Market perspectives 26
2007 Priority: Collaboration • American Management Association • APICS announced entered into an agreement with The American Management Association (AMA). • Key Benefits: • APICS members will have: • AMA member pricing on AMA Public Seminars • Access to AMA members-only website content • Access to AMA e-Newsletter • AMA member pricing to attend Issue Briefings • AMA member discount on AMACom books, print and online self-study courses, e-learning courses and online resources • AMA will provide APICS a percentage of the collected gross revenues from APICS members for each public seminar they attend and of gross revenues for on-site courses for APICS members (which will be split with chapters). • APICS will endorse AMA as one of its preferred source for management educational training to APICS members 27
2007 Priority: Collaboration • Best of Best Sales and Operations Planning Conference • APICS and IBF to hold joint conference June 19 – 20 in Chicago at the Renaissance Hotel across from the new APICS office. • Shared expenses and proceeds • Jointly marketed by IBF and APICS • Two tracks: one for experienced planners and one for those who are new to S&OP. • Include exhibits and a reception held in the new APICS office. • Driving Excellence Through Best Practices Conference - India • Joint sponsor of the first annual conference and exhibition for one of our International Affiliates - Institute of Manufacturing Resource Management of India (IMRMI). Several Board and staff members will be attending and presenting at the conference at the end of November. 28
2007 Priority: Collaboration • E-Learning • Non-exclusive relationships with partners to provide e-learning opportunities, including but not limited to CSCP • Partners need to demonstrate capabilities and qualifications to deliver content in accordance with standards set by the International Association for Continuing Education and Training (IACET) and national colleges and university accrediting bodies standards for distance/e-learning. • Chapters can also deliver content in an e-learning environment and will be held to the same performance and quality standards. 29
2007 Priority: Brand Development 2007 Priority • Develop and implement a brand marketing plan for membership, certification, and other programs with associated metrics to measure the effectiveness. Marketing plan developed by April 30 and metrics identified and benchmarked by December 31. Status: Completed • The 2007 marketing plan was completed and presented to the BOD at the July meeting. Implementation and execution currently in progress. 30
2007 Priority: Brand Development Marketing • Forging relationships with media reps by sending media kits and maintaining ongoing communications. • Providing industry information and “sneak previews” at our content and activities. • Positioning APICS as the primary source for industry developments and best practices. • Expanding outreach to HR professionals and providing case studies that show how companies successfully implement APICS education programs to train staff. • Showcasing the value of APICS certified professionals through testimonials and benefit statements provided by employers and hiring managers. 31
2007 Priority: E&R Foundation 2007 Priority Leverage relationship with the E&R Foundation to increase connection with the academic community and increase research into and understanding of industry trends. Metrics/Results • Prepare a feasibility study for Development/Fund Raising completed by June 30 – In Process • Development/fundraising: $125K – In Process 32
2008-2010Strategic Priorities • Finance • Membership • Products • Body of Knowledge • Internationalization • Awareness 34
2008- 2010 Priority: Financial 2008-2010 Budget • This year’s budget is the result of the year-long integrated planning process adopted by the 2006 Board and fully implemented in 2007. • The budget was developed in support of the Strategic Goals and Objectives as approved by the 2007 Board. • 2008 represents an investment year in the operations of APICS. The proposed budget is formulated to realistically achieve the Board approved objectives by 2010, as outlined in APICS Strategic Direction. 35
2008- 2010 Priority: Membership 2010 Strategic Directions Point of Arrival: • To be an organization that inspires both current and prospective members to belong and to participate. Goal: • To focus on providing the value that members and prospective members are seeking to improve their on-the-job performance; advance in their careers; and thrive as operations management professionals. Objectives: • Increase retention rate to 82% by 2010 • Increase number of members by 10% each year for the next 3 years • > 85% of responding members agree or strongly agree that APICS membership provides value • > 85% of responding members agree or strongly agree that APICS helps them advance their careers. 36
2008- 2010 Priority: Membership Integrated Membership Strategy 2008 - 2010 budget supports a major investment in our membership. First of these programs is the new integrated membership strategy. Benefits to implementing the new membership strategy include: • Increased member benefits • Enhanced capabilities of partners • Expanded value proposition to partners • Defined roles and responsibilities • Redefined dues structure at the chapter and corporate levels • Improved service to members 37
2008- 2010 Priority: Membership What is in it for Members? Service levels, benefits, and offerings at the corporate level have been or will be enhanced to emphasize relevancy, value, and professional development. New and planned enhancements include: • Exclusive Access to Aberdeen Resources - New! • Major Online Research Repository, Focused on the Global, Technology-Driven Value Chain • Member Discounts to the AMA- Largest Nonprofit Training Organization Worldwide –New! • APICS Members Received Member Pricing and Access • Public Seminars • Exclusive Website Content 38
2008- 2010 Priority: Membership What is in it for the Members? • Expanded APICS Developed Course Offerings – New! • Finance for Operations Manager • Global Sourcing • Continually Updated APICS Courseware • Major updates to CSCP and CPIM courseware in 2008 • Annual updates from 2008 forward • APICS Webinar • More Webinars-On-Demand • Expanded Offerings • APICS/SAP Benchmarking Study– New! • Allows Member Companies to Compare Productivity through Joint Study 39
2008- 2010 Priority: Membership What is in it for the Members? • www.APICS.org • New Design • Capabilities • Functionalities • Reposition APICS Magazine • Offering a mix of digital and print content for every issue and additional digital content in between issues. • Digital delivery option provides faster, more reliable delivery especially to international members. • P&IM Journal Published Again • Anticipate the first issue to be in May 2008 • 4 issues annually. 40
2008- 2010 Priority: Membership What is in it for the Members? • Career Development Webinars (Sponsored by the APICS Career Center) • Led by Recognized Career Development Experts • Practical Tips on Resume Writing, Career Transition, and Professional Development 41
2008- 2010 Priority: Membership What is in it for our Partners? • Enhanced Capability of Partners – Supporting Their Success • More effective utilization of current resources, new and improved resources (e.g., CBOX, Future Leaders Summit, Leadership Institute, and field staff). • Support from corporate office-funded Field Staff integral to advancing access, awareness and capability throughout all partner networks. • Defined Roles and Responsibilities • Clear lines of communication, authority, access, and accountability • Defined measures of accountability (e.g. performance standards) for all responsible stakeholders in the organization – chapter, districts, international affiliates, and the corporate office. • Expanding Value Proposition to Partners • APICS partners must see an immediate benefit to increasing their membership numbers. • Proposed dues increase will provide $50 per member for all chapters. • Based on the current dues structure, this will result in 92 percent of the chapter network realizing an immediate increase in their dues revenue. 42
2008- 2010 Priority: Membership Supporting Dues Increase • Chapter price shopping eliminated. • Fastest growing category, domestic membership-at-large, priced at $110, does not include chapter dues. • The $200 dues amount ($150 APICS + $50 Chapter) will be the same whether or not the individual chooses to belong to a chapter or IA organization. Members will not be able to remove the chapter portion of the dues. (The membership-at-large option is still available, although no longer at a lower rate.) • Increased chapter dues revenue. • With the implementation of the new membership strategy, members will be billed a flat $50 for the chapter portion. Currently, the average chapter membership dues for professional members $30 but Chapters charge from $15 to $75. • Chapters have the choice of using additional dollars to support member programming or to rebate the additional dollars to the member. 43
2008- 2010 Priority: Membership Supporting Dues Increase • Based on the Board discussion at the October meeting, it was agreed to consider a single dues increase of $40 in 2008 from $110 to $150 for professional members, as a potential alternative to two annual $20 increases. Combining the $150 APICS dues plus the $50 chapter dues will result in professional members paying $200 per year in dues. • The Board requested that an alternative budget be prepared to reflect this change. A Board conference call is scheduled for November 16, 2007, to consider the alternative budget. • Based on the requirements for notification and the communication plan, a dues increase will be voted upon at the January 19, 2008, Board Meeting. 44
2008- 2010 Priority: Products 2010 Strategic Directions Point of Arrival: • To be the recognized leader in providing consistently high quality and relevant products and services that meet the needs of operations management professionals throughout their careers. Goal: • To manage the portfolio of products and services and ensure that it is current, relevant and serves to make our customers more successful. Objectives: • 75% of our members and nonmember customers agree or strongly agree APICS products are relevant. • 60% of our members and nonmember customers agree or strongly agree APICS products are of high quality. 45
2008- 2010 Priority: Products Objectives (continued): • Increase volume: • Career Center Job Postings by 25% • Dictionary online searches doubled by 2010 • APICS Magazine advertising pages and advertisers by 5% per year • Conference attendance maintained at 2007 level • CPIM exams by 2% per year • CPIM courseware by 5% per year • CSCP exams by 5% per year • CSCP Learning Systems by 10% per year • Members participating in Learning Communities from 10% to 30% • Non-certification courseware by 5% per year • Students participating in Corporate Training by 15% per year • P&IM Journal subscribers to 12,000 46
2008- 2010 Priority: Body of Knowledge 2010 Strategic Directions Point of Arrival • To be the recognized leader in defining the body of knowledge for operations management and its application to global operations. Goal • To expand the APICS body of knowledge to fully cover the practice of operations management and develop a process to ensure the APICS body of knowledge stays current. Objectives • Members, including corporate customers, agree that at least 75% of the Operations and Supply Chain body of knowledge is reflected in APICS products. • Academics agree that at least 75% of the Operations and Supply Chain body of knowledge is reflected in APICS products. 47
2008- 2010 Priority: Internationalization 2010 Strategic Directions Point of Arrival • To be a globally representative organization. Goal • To develop active local organizations across the globe with relevant membership experiences and participation at all levels. Objectives • Increase the number of international members outside North America to 10,000 by 2010, with at least 60% of these as dual members of local representatives. • Increase the number of certification exams outside of North America by 15% year-on-year to 2010 • Increase representation of APICS with at least one local association in each of the identified target markets outside of North America by 2010 • > 80% of APICS local associates meeting the agreed upon performance measures across the globe by 2010 • Increase the number of volunteers participating at the “association” level from outside of North America by 30% by 2010.* 48
2008- 2010 Priority: Awareness 2010 Strategic Direction Point of Arrival • APICS is perceived as a valuable organization, enhancing member and corporate effectiveness worldwide. Goal • To increase awareness of APICS and consistently communicate its value. Objectives • Ensure placement of at least 6 different stories/interviews in major media outlets on an annual basis by 2010. • Increase sponsorship revenue by 20% from $150K to $180K. • Increase # of employment ads preferring or requiring APICS certification by 10% in postings on APICS career center, monster.com, and careerbuilder.com. 49
Thank You! 50