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Why Northern Europe?

Why Northern Europe?. Exciting destinations Over 100 active cruise ports 22 countries and 3 territories Very profitable for cruise lines – Higher yields Plenty of base ports with good airlift Now nearly all-year-round More choices than other areas such as Alaska or Caribbean.

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Why Northern Europe?

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  1. Why Northern Europe? • Exciting destinations • Over 100 active cruise ports • 22 countries and 3 territories • Very profitable for cruise lines – Higher yields • Plenty of base ports with good airlift • Now nearly all-year-round • More choices than other areas such as Alaska or Caribbean

  2. Great variety of itineraries • Northbound • Southbound • Baltic (incl Gulf of Bothnia) • Round Britain and Ireland • Trans-Atlantic • North Sea • Norwegian Fjords, Faroes, Iceland and North Cape • Channel and Bay of Biscay

  3. Cruise Europe • Founded in 1991 – Less than 25 ports in Northern Europe were interested in cruising. • Big increase came when former Iron Curtain was lifted, and Baltic became a popular cruising area – now 29 members. • Today Cruise Europe has 100 members from the Baltic and Iceland to Atlantic coast of Spain.

  4. Who cruises in Europe? • Virtually all cruise lines: • Carnival, Costa, Holland-America, Princess, P&O • Royal Caribean, Celebrity, Azamara, Pullman, • Clipper, Crystal, Lindblad, Norwegian, Oceania, Orient, Regent Seven Seas, Seabourn, Silversea, World of Residensea • Cunard, Fred. Olsen, Hebridean, Island, Ocean Village, Page & Moy, Saga, Thomson, Travelscope, Voyages of Discovery • MSC, AIDA, Delphin, Hansa Kreuzfahrten, Hapag Lloyd, Phoenix Reisen, Peter Deilmann, Plantours, Transocean • Louis, NYK, Arcalia, Norwegian Coastal Voyages, Kristina, Iles du Ponant, Star and and…...

  5. Major Turnaround Ports • Copenhagen • Rostock/Warnemunde, Kiel, Hamburg, Bremerhaven • Amsterdam, Rotterdam • Southampton, Dover, Tilbury, London, Harwich, Tyne, Greenock, Liverpool, Falmouth • and others

  6. Different types of cruise • Adventure/Expedition • Family • Mainstream • Wildlife • Special interest – Golf, gardens and drink etc • Club cruising • Ultra luxury • Fun cruising • Christmas cruises

  7. Different lengths of cruise • 2/3 day taster cruises • 7 day butterfly • 11/12 days • 14 days • Longer cruises • Europeans in general have longer holidays than Americans or Japanese • 7 day cruise and 7 days in resort

  8. Trends in cruising • Now a mainstream holiday • No longer a big budget purchase • Average age of passenger now 50 (and decreasing) • Shorter cruises becoming popular • People want more active shore excursions • Cycling, hill walking, white-water rafting • Whole families are cruising • Europe was seen as being culture/destination rich, now also seen as a “fun cruise” area • European season is getting longer • Ships are becoming larger and more of a destination in their own right

  9. Product Development Opportunities • New areas – Gulf of Bothnia, Greenland, Bay of Biscay, Round Ireland. • Undiscovered ports/hidden gems, great scope for expansion – Aalborg, Barrow, Gijon, Klaipeda, L’Orient, Malmo, Milford Haven, Portree, Turku, Vigo, Ystad etc. • Sail cruising – Sea Cloud, Windstar. • New products – Easy Cruise, Virgin. • Christmas/shopping

  10. Northern Europe – Where next? • Bigger ships – yes • Smaller ships – yes • Medium ships – yes • Niche products – yes • Fun cruises – yes • New companies – yes • More consolidation – yes • New products – yes • Extend the season - yes

  11. Facts and Figures • In 2006, the top 100 ports in Northern and Western Europe (Iceland to Atlantic Spain) received 5,849 calls and had 6,077,492 passengers in total. • 140 ocean-going liners regularly cruise in Europe. • Currently 37 ships on order, with 99,000 lower berths, valued at $21 billion. • Northern & Western Europe now 3rd most important cruising area after Caribbean and Mediterranean i.e. ahead of Alaska.

  12. What to do next Choose - to Cruise Europe

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