1 / 29

Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu

Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu. Agenda. History - Courtney Industry Analysis - Ginger Global Analysis - Jade SWOT - Courtney Competitors - Narangoo Recommendations - Jade Conclusion - Narangoo. History. Gucci was established in 1921

nitesh
Download Presentation

Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu

  2. Agenda • History - Courtney • Industry Analysis - Ginger • Global Analysis - Jade • SWOT - Courtney • Competitors - Narangoo • Recommendations - Jade • Conclusion - Narangoo

  3. History • Gucci was established in 1921 • 1947 bamboo handle handbag • 1960s Gucci expands to middle east • 1970s family disputes threaten the company • YouTube.com

  4. 1972 Joined American motors association

  5. Late 1960s accessory line brought Gucci down. • 1980s Gucci lost its appeal • 1980s Gucci knockoffs entering market • 1980s One of the family members was charged with tax evasion • 1995 went public • 1997 partnered with Severin-Montres

  6. Industry AnalysisFashion Industry

  7. What is fashion? fashion is the life some people are advocating in a short period Fashion has been characterized by change, which decides the vibrancy of fashion industry

  8. Short History In1845, the first fashion designer Charles Frederick Worth, was born in Paris. Around 1900, fashion stepped into the all-round development stage. After 1900,Fashion had become an industry. From 1970 to 1980, fashion went into a period of globalization. After 1990, fashion industry continuously rapidly developed.

  9. Global Issue • Outsourcing issue • Producing the products in low-cost countries VS. locally manufacturing their products • Intellectual property and piracy issue • European countries: offer more protection • America: fashion designs are not protected • Developing countries: incomplete legal system

  10. Future Trend • Fast fashion • Expand the brand to a higher profit margin • Combination of fashion and life style • Develop corporate responsibility

  11. Global Analysis • Gucci’s Handbag and Leather goods accounted for $1.2 billion in sales in 2005.

  12. Dubia, India shopping is main attraction to draw tourists • Dubia has over 20 million sq. ft. of retail space • August 2008, the Dubai Mall’s grand opening

  13. Trademark Counterfeiting • 2007- $230 million counterfeit goods seized • Canal Street • Over $176 billion counterfeit goods traded internationally

  14. SWOT • Strengths • Strong Brand Name • Strong Presence in International Market • Multiple lines of business • Weaknesses • Family Feuds • Weak profitability from secondary lines

  15. SWOT • Opportunities • International Markets • Consolidation of brands • Threats • Lower Level Brands • Takeover by PPR

  16. Competitors Competitors:Chanel, Louis Vuitton, Hermes, Fendi, Christian Dior, Marc Jacobs, Prada, Coach, Celine, Cartier, Bally, Anya Hindmarch, and Versace. Stronger competitors:Hermes, Coach Inc, and Louis Vuitton

  17. Hermes French high fashion house Established in 1837 Headquartered in Paris, France In June 1993, Hermes went public on the Stock Exchange In 2006, revenue was $1.96 billion. By 2006, Hermes operates 240 retail stores in 51 countries By 2007, Hermes employed over 6,000 people

  18. Hermes’s employees’ percentage in each country in 2007

  19. Coach Inc American luxury leather goods company Established in Manhattan, New York, in 1941 Headquartered in New York City, NY Coach went public on the NYSE in 2001. By 2007, revenue was $2,612.5 million By 2007,Employed 10,100 people, Coach has 272 retail stores in 24 countries

  20. Coach’s Revenue Breakdown

  21. Coach’s Contribution to Revenue

  22. U.S. handbag Market and Coach’s Share

  23. Louis Vuitton French leather goods and a luxury fashion company Established in France, in 1854 Headquartered in Paris, France By 1984, LV went public through stock exchanges in Paris and New York LV’s revenue was $24,805 million in 2007 By 2007, they employed 33,000 people Louis Vuitton operates an exclusive retail network of 388 stores in 56 countries

  24. LV’s Revenue Distribution

  25. LV’s Three Year Financial Performance

  26. LVMH Revenue by Geography

  27. Recommendations • Short term • Website • Promotion • Purchasing information • Long term • Expansion in Asian Market • Item Distinction • Designers

  28. Conclusion Gucci has made many large steps in the fashion industry over time and will continue to do so as they set higher standards for their employees and others in the industry to meet.

  29. Thank You Any Questions

More Related