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1. 2007 National Consumer Congress Mapping the future — Australia’s consumer demographics
7. Push from the bush
8. Gold Coast 13,563
Wanneroo 7,941
Melton 6,814
Wyndham 6,660
Casey 6,429
Blacktown 4,955
Brisbane SW 4,839
Rockingham 4,616
Ipswich 4,240
Cairns 4,099 Population and business hotspots
9. Why population shifts are important to business 10,000 extra residents support job growth, eg:
3,700 new suburban households, or
6,700 new inner-city households
$82 million in new retail spending*
$28 million in new supermarket spending*
½ a Kmart
One cinema screen
7,500 cubic metres of pre mix concrete
10. Our shifting heartland is changing the consumer focus
11. Coastal towns require infrastructure and services
12. Household formation, pharmacy and lifestyle drive consumer spending
14. Characteristics of Generation Y
15. There is a demographic logic behind the rise of Generation Y … in Australia …
16. … in Japan …
17. … and in the US
18. What winning businesses must do
19. The ageing of the average Aussie bride
20. Behold the Great Australian Man Drought
21. Women born in 1972 have got it toughest
22. The fella filter
23. The fella filter delivers geeks and bean counters
24. Young Kiwi men are not in New Zealand
25. Out with the Brady Bunch, in with Bridget Jones
26. Baby boomers just won’t die!
27. It doesn’t get any better after 43-48 …
28. … but discretionary spending peaks in the 50s
29. Big shift in attitudes to retirement next decade
30. Generational traits
31. Further information & contact The Big Picture – $29.95rrp out now
Bernard Salt’s column appears in The Australian every Thursday
Bernard Salt’s columns appear monthly in Wish Magazine
Population Growth Database 2006 now available at $495: contact fmevans@kpmg.com.au
Contact: Bernard Salt (03) 9288 5047; bsalt@kpmg.com.au; www.bernardsalt.com.au