DriveCam The Key To Reducing Risky Driving Behaviors

1. DriveCamThe Key To Reducing Risky Driving Behaviors William K. Neutz ComEd March 31, 2008

2. Agenda • Introductions and Background Information • Keys to Program Success • Tips on Effective Coaching • Analyzing Video Clips • Final Questions

3. Cellular Download Uses Sprint network plus roams other networks Eliminates significant infrastructure costs and sidesteps internal IT challenges Perfect for dispersed fleets that don’t return to “base” Some tradeoffs: adjustments on manual events

4. The Continuous Improvement Process Driving eventtriggered by unusual force Event downloaded DriveCam reviews & scores event Behavior is monitoredto verify change High concern events assigned for coaching Driver returns to the fleet using guidance Exelon staff coaches drivers when necessary

5. Keys to Program Success level support pen communication with employees pplication of the process is consistent lear set of consequences (negative and positive) ave someone monitoring the DriveCam program and measuring the success C O A C H

6. Elements Of Success • LEVEL OF SUPPORT • The program needs an executive champion • The executive champion needs to continue to be engaged and should receive monthly or quarterly snapshot updates • OPEN, ONGOING COMMUNICATION WITH EMPLOYEES • How do you introduce the program to new employees or new sites & when? • Orientation Program • Explain the ground rules • Are you still communicating the program?

7. Elements Of Success APPLICATIONOF THE PROCESS IS CONSTANT & CONSISTENT Tasks and expectations are clearly defined Tasks are consistently applied Download  Review  Coach  Monitor Systems  Report on Status The program shouldn’t go dormant due to vacations or job change

8. Elements Of Success CLEARSET OF NEGATIVE AND POSITIVE CONSEQUENCES Negative consequences come in many forms Coaching Coaching escalated to a senior mgr. Notes, voice mail, email Modification in work or vehicle assignment Impact on safety bonuses Discipline (verbal, written…) Positive consequences Reward good driving behavior What is a good driving event? Use the “Good Driving Certificate” Reinforce behaviors, not outcomes

9. Elements Of Success • HAVESOMEONE MONITORING SITE PROGRAM EXECUTION • Monitor & measure performance based on expectations • Key performance metrics include: • Vehicle download • Timely fulfillment of coaching responsibility • Trend of risk reduction • Successful intervention of DriveCam identified high risk drivers • Recognize & reward effective DC site management staff • Reward the leading edge indicators, not just the trailing indicators • Include DriveCam metrics in supervisor recognition and safety bonuses

10. Coaching Coaching It must get done Document the effort What are indicators of no coaching/coaching? Is it effective? Review report for trends on coaching impact If coaching is fulfilled but improvement is minimal or certain drivers continue to be highest risk… Periodically sit in on other’s coaching sessions Survey drivers on coaching experience

11. Coaching Methodology Conduct coaching in a reasonably private area Let the driver explain first & listen Be open and honest Keep it positive Be objective. Don’t make assumptions. Don’t be nitpicky – the goal is to reduce material risk Don’t Pile on – isolate the 1 or 2 biggest concerns Best Practices Bring coaches together to share lessons learned & challenges Respect privacy. Don’t send clips around, “You’ve got to see this one!” Only discuss specific clips with those who need to know.

12. What are the expected benefits???

13. Driver Distractions Driver Distractions are Everywhere • Distractions occur anytime, anywhere, to anyone • Distractions contribute to 1 out of 4 accidents • Inattentive driving is becoming more of a problem as people “multi-task” Types of Distractions • A National Highway Authority survey of driver behavior found that most drivers engage in one or more other activities while driving including: • Talking to other passengers (81%) • Changing radio stations / CDs (66%) • Eating (59%) • Talking on cell phone (37%) • Dealing with children in the back seat (24%) • Reading (14%)

14. ComEd Meter Reading Overview Facts • Root Cause of Vehicle Accidents: Driver Distraction • ~ 500 meter readers responsible for reading ~ 4M meters every month • 3.7M miles driven per year • Average age of drivers: 21 – 26 Results • 2007 – 42% improvement in reducing responsible vehicle accidents

15. DriveCam Facts • Video event recorder that is mounted on the windshield behind the rear-view mirror and captures sights and sounds inside and outside the vehicle • Exceptional forces (e.g. hard braking, swerving, collision, etc.) cause the recorder to save the critical seconds before and after the triggered event • Saved events are downloaded, analyzed and assigned a risk score to coach drivers and improve driving behavior • $710 for 1st year of service / $310 year 2 and beyond DRIVE CAM VIDEO CLIP PRESENTATION

16. Survival Strategies • Keep your eyes on the road • Avoid using a cell phone while driving • Wait until you are stopped to change CD’s, radio stations, temperature, etc… • Secure items that move or roll around • Be well rested • Stay focused • Pay attention • Expect the unexpected