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Textile Case study

Textile Case study. An overview of a globalised market. Content. Textile Case study. An overview of a globalised market. History of Textile. After sedentarisation of human, birth of spinning in Mesopotamia Birth of spinning wheel in XIVth Century in the Middle East.

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Textile Case study

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  1. Textile Case study An overview of a globalised market

  2. Content Textile Case study An overview of a globalised market

  3. History of Textile • After sedentarisation of human, birth of spinning in Mesopotamia • Birth of spinning wheel in XIVth Century in the Middle East. • BUT spinning and weaving remain expensive and hand-crafted • 1760: Spinning Jenny (mechanical spinning machine) • 1771: first spinning Industry • 1812: UK produce the equivalent of 4M of spinning wheel

  4. Textile In France • XVII’: first cotton fabric • XVIII’: first french gown • XIX’ :colonisationinfluence of indian in Marseille. Competition with Normandie, Alsace, and Paris • Beginning of XX century: Marseille and its port avec a good international brandluxury clothes. • In 60’s: Appearance of ready-to-wear • In 80’s: Appearance of creator

  5. Textile in the World Cotton fiber Evolution of the Cotton world production share

  6. Textile (Clothing) Evolution of Cotton fiber world exportation share

  7. Textile in the World Rest of the World Turkey Switzerland USA India Pakistan

  8. Textile in the World China Rest of the World Morocco Tunisia Turkey Bangladesh Romania

  9. Textile Industry in France • Sources: Rapport stratégique de Clarisse Perotti-Reille (2007) « La France industrielle en question » Gabriel Colletis, Yannick Lung (2006) http://www.industrie.gouv.fr

  10. Textile Industry in France • 1986-2004: Loss of 2/3 of the textile workforce • April 2007: Textile employed 150.000 people in 8.000 companies • 90% of enterprises are Small and Medium Enterprises (<50 people) • 60% of enterprises are microbusiness (<10 people) • Gross income : 23B€

  11. Textile Industry in France • 43% of Textile is in: • Nord-Pas-de-Calais • Rhône-Alpes • 54% of Clothing is in: • Ile-de-France • Rhône-Alpes

  12. Textile Industry in France • Reorganization of the distribution sector

  13. Textile Industry in France • A recovering sector: • Clothing: • Exports +7% • Production cost stable • Textile: • Production slighty increase: +1% • Exports : +1% (+3% in non EU countries) • Gross income: +2%

  14. Textile Industry in France • Key points for future developments: • Strong brand image • New type of innovation • Improvements in supply chain • Improvements in Financial sector

  15. What consumer for the future of textile industry ? • XXIth century’s consumer is taking control • Ford’s model (uniformed mass production) is not anymore approved by most consumers Telecommunication and modernism Advised consumer Powerful consumer Individualisation Acting consuming Co-invention

  16. What consumer for the future of textile industry ? • XXIth century’s consumer is emotive Individual expectations Seduction Community’s values

  17. What consumer for the future of textile industry ? • XXIth century’s consumer is ethical

  18. What consumer for the future of textile industry ? • XXIth century’s consumer is ethical New need for offer

  19. Question? Textile Case study An overview of a globalised market

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