Photos: City of Montréal (top left); TransLink (top right); Town of Markham (bottom left); John Luton/Greater Victoria

1. Photos: City of Montréal (top left); TransLink (top right); Town of Markham (bottom left); John Luton/Greater Victoria Bike to Work Society (bottom right)

2. Overview • What is TDM? • Why it matters • Keys to success • Resources

3. Transportation demand management (TDM) is the use of policies, programs, services and products to influence whether, why, when, where and how people travel. TDM measures motivate people to: shift modes make fewer trips drive more efficiently What is TDM?

4. What is TDM? Web-based information …including… Transit pass programs Ridematchingservices Teleworkinitiatives Individualizedmarketing Active& saferoutestoschoolprograms Commutingoptionsprograms Photos: Société de transport de Sherbrooke (second from top), Town of Markham (third from top), TransLink (fifth from top), City of Calgary (bottom)

5. Why it matters …for communities Greater return on investments in sustainable transportation facilities Cleaner air Less traffic congestion Lower healthcare costs …for employers Easier employee recruitment Better employee retention Lower parking costs …for individuals Greater choice and convenience Time and cost savings Better health and fitness

6. Keys to success

7. Keys to success Commitment Planning Services Promotion

8. Keys to success Coordinate departmental efforts Commitment Planning Services Promotion Build government partnerships Identify and support champions Dedicate staff and budget resources Improve staff commuting options Photo: City of Toronto

9. Keys to success Markham, Ont. Peel Region, Ont. Calgary, Alta. Photo: Region of Peel Photo: City of Calgary Photo: Town of Markham Commitment Planning Services Promotion

10. Keys to success Integrate TDM into land use and transportation plans Commitment Planning Services Promotion Develop a TDM strategy and action plan Use development approvals to support TDM Build TDM into infrastructure plans

11. Keys to success Photo: Region of Durham Commitment Planning Services Promotion Saanich, B.C. Calgary, Alta. Markham, Ont. Durham Region, Ont. Ottawa, Ont. Photos: District of Saanich Photo: City of Calgary Photo: Town of Markham Photo: Noxon Associates Limited

12. Keys to success Commitment Planning Services Promotion Make travel options more affordable Make travel options more convenient Make travel information easier to find and understand Help others improve commuting options Photo: TransLink Photo: Region of Halton Photo: TransLink Photo: ACT Canada

13. Keys to success Greater Toronto and Hamilton Area Photo: Smart Commute – North Toronto, Vaughan Commitment Planning Services Promotion Winnipeg, Man. Montréal, Que. Sherbrooke, Que. Saint John, N.B. Photo: Société de transport de Sherbrooke Photo: City of Winnipeg Photo: City of Montréal Photo: Saint John Parking Commission

14. Keys to success Commitment Planning Services Promotion Create a brand for TDM projects Use special events to build participation Use social marketing to reach individuals Recognize and reward success Photo: Green Communities Canada Photo: TransLink Photo: Metrolinx

15. Keys to success Commitment Planning Services Promotion Greater Victoria, B.C. Vancouver, B.C. Waterloo Region, Ont. Peterborough, Ont. Montréal, Que. Photo: John Luton/ Greater Victoria Bike to Work Society Photo: TransLink Photo: City of Peterborough Photo: CDEC Rosemont-Petite-Patrie Photo: Region of Waterloo

16. Resources • Federation of Canadian Municipalities (FCM)Green Municipal Fundwww.fcm.ca/gmf transportation@fcm.ca Association for Commuter Transportation of Canada (ACT Canada) www.actcanada.com Green Communities Canada www.saferoutestoschool.ca

17. Using TDM to improve travel options in our community Why is it important? What successes have we enjoyed? What challenges do we face? How can we make a stronger commitment? What plans and policies do we need? How can we improve our services? How can we use promotion more effectively? The way ahead