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ELEMENTS OF [3 - D] DESIGN Form, Line, Plane, Volume, Mass, Space, Texture, Light, Color, Time. Principles of Design. Unity (re-visiting this) grouping containment proximity continuity repetition closure rhythm pattern Variety difference texture Balance
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ELEMENTS OF [3-D] DESIGNForm, Line, Plane, Volume, Mass, Space, Texture, Light, Color, Time
Principles of Design • Unity (re-visiting this) • grouping • containment • proximity • continuity • repetition • closure • rhythm • pattern • Variety • difference • texture • Balance • symmetry, radial symmetry asymmetry • Size Relationships • scale • proportion • Emphasis (re-visiting this) • isolation • contrast • focal point
Similarity, Proximity and Alignment • Items of similar size, shape and color tend to be grouped together by the brain, and a semantic relationship between the items is formed. In addition, items in close proximity to or aligned with one another tend to be grouped in a similar way.
REVISITING a few of the rules of composition:(Do not attach “good” or “bad” to any of these qualities… they are merely observations.) • ➡ Avoid placement at dead center • ➡ Symmetry tends to promote stability • ➡ Diagonals are more active than • horizontals • ➡ Proximity creates tension • ➡ Sameness is frequently boring • ➡ Regularity creates rhythm • ➡ Contrast exaggerates an effect • ➡ Placement in corners creates • awkward tension • ➡ Arches support weight, inverted • arches imply weight • ➡ Equal amounts of figure and ground confuse the eye