Giving is Penn’s Way

1. Giving is Penn’s Way Penn’s Way 2020

2. Agenda • What is Penn’s Way? • Last year’s campaign • This year’s goals • Marketing • Campaign toolkit • Raffles • Social media campaign • ePledging information • Report information

3. Last Year’s Campaign • UPHS Participation goal: 83% • Fundraising goal: $1.65 million • $825,000 from Health System • $825,000 from University • Total funds raised by the health system: $962,355.36 • Average health system participation: 83%

4. FY 2020 Penn’s Way Campaign Goals • Total fundraising goal: $1.7 million! • $850,000 Health System • $850,000 University of Pennsylvania Campaign dates: October 1st – November 15th

5. Entity Breakdown of Fundraising Goals

6. Penn’s Way Photoshoot

7. Penn’s Way Photoshoot

8. Penn’s Way Graphics Penn’s Way Intranet Button Penn’s Way Pin Penn’s Way Email Footer

9. Your Penn’s Way Campaign Tool Kit • Training PowerPoint • Marketing Materials • To be picked up and distributed by captains/coordinators. Each hospital and satellite office has a contact where the materials were sent. • Website: pennsway.upenn.edu • Agency List • Pledge Form • Pins, pens, chapstick and pop-sockets • Social Media Campaign #OurWayPennsWay • Email blasts • Campaign Managers

10. University and Health System Raffles • All participating University and Health System employees are eligible! • Completed ePledge entry or submit a paper pledge form by 12:00 pm each Friday during the campaign • Winners will be randomly selected on the Monday after the raffle deadline

11. Snap Shot of the Raffle Prizes • Free haircut at Super Cuts • Wine tasting at local vineyard • Gift cards to restaurants throughout Philadelphia • Wawa gift basket • Autographed Eagles memorabilia • Passes to Longwood Gardens • Penn Football tickets • Private make-up class for 6 ….and, an exciting grand prize!

12. #OurWayPennsWay Social Media Campaign • By posting to social media accounts there is a chance to be part of the Penn’s Way Poster Photoshoot next year • New tag board link will be available where people can text to participate as well. • Encourage your co-workers to share! • Check your e-mail inbox during the campaign for more info

13. Details on the ePledge • Pledging is quick and easy! • Requires Penn Key and Password • http://pennsway.upenn.edu • Same method of accessing KnowledgeLink education • Employee information is pre-loaded and will populate upon login • Interfaces directly with UPHS payroll, but a credit card and checks can also be used (NO CASH DONATIONS) • “Participates elsewhere” box on the electronic form • A pledge can be modified through duration of campaign by Coordinators (aka Bonded agents) • Confirmation email should be saved by donor

14. Details on Reporting • Use these reports to monitor progress within your department(s) and follow-up with individuals as needed. • These are CSV files that will open up as Excel spreadsheets. • If you want to preserve a particular report for a specific date and time, please save these files to your personal drive. • Captains only see their department(s). • Captains see participation only, not $ amounts • Will send out a “how-to” as a follow up to this training.

15. Campaign Managers Nida Al-Ramahi Nida.Al-Ramahi@pennmedicine.upenn.edu Brieana Downs Brieana.Downs@pennmedicine.upenn.edu Mary Harnish Mary.Harnish1@pennmedicine.upenn.edu Evan Roman Evan.Roman@pennmedicine.upenn.edu

16. THANK YOU!