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The 1920s Boom Times and Pop Culture

The 1920s Boom Times and Pop Culture. OBJS Discuss the factors that led to the economic boom of the 1920s. Explain how consumerism increased during this period. Explain the changes in life in the 1920s. Evaluate the extent that the majority of women’s lives changed in the 1920s. Bellringer.

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The 1920s Boom Times and Pop Culture

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  1. The 1920sBoom Times and Pop Culture OBJS Discuss the factors that led to the economic boom of the 1920s. Explain how consumerism increased during this period. Explain the changes in life in the 1920s. Evaluate the extent that the majority of women’s lives changed in the 1920s.

  2. Bellringer • Compare the ads from the next slide – • 1920s emerging consumerism • 2008 ad

  3. Consumerism

  4. Intro • The war is over –what will the factories produce?

  5. 1. And 2. -Characteristics of the Economy and Boom Times • Prosperity and Productivity • Factors • Republican Pro-business stance • Abundant supplies of energy • Wealth concentrated in a few • Demand for new electrical appliances • New “wonder” materials – plastic, rayon, acetate, etc…

  6. Factors con’t The Assembly Line Ex: Henry Ford and the Model T – production costs decreased/supply increased

  7. Impact of the assembly line on the Auto industry • Large Corporations formed • Small Corporations went out of business • The Big Three remained –Ford, General Motors and Chrysler • Auto Co’s in 1920s = America’s largest business • What role did the Republicans play in this?

  8. Changes in Work • Assembly line decreased skilled labor jobs • Shorter workdays/Higher wages • Frederick W. Taylor and scientific management –created “white collar” management jobs • Power of Labor Unions decreased

  9. Domestic change • Housewives – reduced # of housekeepers and delivery people – took over the jobs with electrical appliances and autos

  10. What changes occurred in America due to the increased # of Autos?

  11. 400 K miles of highways built • Public Transportation Decreased • Decreased population of inner cities/Growth of the “suburbs” • More contact between the rural and urban Americans • Camping trips • Decreased Sense of “Neighborliness” • Teenagers – more freedom • Pollution/Traffic Jams/ Parking Problems • Increased Accident Rate

  12. Creating Consumers • “To keep America growing we must keep America working, and to keep America working we must keep them wanting; wanting more than the bare necessities; wanting the luxury and frills that make life so much more worthwhile, and installment selling makes it easier to keep Americans wanting.” (p. 651)

  13. Advertising • Played on peoples’ hopes and fears • Celebrity pitches • Jingles and slogans • Chain Stores (A & P) • Merchandising • Easy credit/installment plan

  14. Life in the 1920s • Popular Entertainment • Radio • Programs • Music • Advertisements

  15. 3. Intolerance • Sacco and Vanzetti Trial • Resurgence of the KKK • Immigration Acts of 1921 and 1924

  16. 4. Moral Issues of the Time The New Woman Fundamentalism Prohibition

  17. Moral Issues/The New Woman • Flappers = no corsets, shorter skirts and hair (bobs), transparent hose, wore make up, drove cars and many smoked • Minority and NOT the IDEAL! • Had social and economic freedoms

  18. Movies • Lavish theaters

  19. Silent Movies (Valentino, Chaplin, and Garbo) • 1927 –”Talkies” begin

  20. Celebrities and Heroes • Rudolph Valentino

  21. Babe Ruth

  22. Helen Wills

  23. Gertrude Ederle

  24. Jim Thorpe

  25. Closure • Read and discuss p. 657

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