Introduction to the Windows Logo Process and Tools

1. Introduction to the Windows Logo Process and Tools Craig Rowland Senior Program Manager Windows Logo System Microsoft Corp

2. Agenda • Why should you get a Windows logo for your products? • How do you get a Windows logo for your products?

3. What is the Value of Participation? • Value in services and tools • Product advertising • Distribution via Windows Update • Quality Assurance Tools • Servicing via Winqual • Value in the marketplace • Opens specific markets and customers to your products • Communicates quality and compatibility to your potential customers

4. Product Advertising • Windows Logoed Products List • Windows logoed hardware only • List used as purchasing criteria for governments and Fortune 500 companies • http://winqual.microsoft.com/hcl/ • Windows Vista Compatibility Center • Compatibility listing and logo status for devices and software sold at retail • Leverage Microsoft’s marketing dollars behind compatibility and logo • http://www.microsoft.com/compatibility • Windows Server Catalog • Hardware and software certified for Windows Server • Leverage the Windows Server Catalog link installed on Windows Server systems • http://www.windowsservercatalog.com/ • Sell to system vendors • Retail feeds • Windows logos displayed next to your products on participating retail sites such as Amazon and Dell • Cnet channel partners include 36 retailers in 9 countries

5. Windows Logo Retail Feeds

6. Distribution via Windows Update • Control how your drivers get distributed on Windows Update • Each week, millions of users worldwide automatically update their systems at http://windowsupdate.microsoft.com • Best practice: Distribute your logoed drivers through Windows Update • Manage settings for distributing your driver via Driver Distribution Center (DDC) on Winqual • View download statistics and WER data • Use a co-installer to install applications with your driver • For details, see Distributing Drivers on Windows Updatewww.microsoft.com/whdc/maintain/DrvUpdate.mspx

7. Servicing via Winqual • View data about your driver crashes as reported on real user systems, sorted by • Application • Driver • Operating system • System vendors can get system data using a marker • Mini dumps available by request via Winqual • Identify driver issues and deliver solutions directly to the customers that are impacted by them

8. What Can Be Logoed? • Logo testing programs for devices and systems • Operating Systems • Windows Server 2008 • Windows Vista : Premium and Basic • Windows XP • Windows Server 2003 • Windows 2000: signature only • Windows 7 and Server 2008 R2: starting at Windows 7 RC • Each OS is independent; must be tested separately • Each device in a multi-function device is independent; must be tested separately • Windows Logo Program requirements update every June • Unclassified program • Devices without a Logo device-class program • Kernel-mode drivers without devices

9. Vista Submission Stats

10. How Do I Participate • LogoPoint: understand the requirements • Windows Logo Kit: validate that your device meets the requirements • WST and Windows Submission Center • Sign legal agreements • Upload your results to Microsoft • Download your signed drivers • Download the artwork • Winqual • Distribute drivers via DDC • Service drivers through DQR and OCA VeriSign • You need a cert to create your Winqual account • You need a cert to sign your drivers

11. Winqual - Public

12. Winqual – Members Only

13. Step 1: Requirements on LogoPoint • Management tool used in the creation of logo requirement specifications • Allows partners to review and contribute feedback during the requirement creation process • View requirements via • Dashboard on the home page • Search requirements page • Feedback lists • Give feedback on proposed requirements • Generate reports

14. Step 2: Validaiton via the Windows Logo Kit • Everything you need to validate that your product qualifies for the logo • Industrial-strength test automation infrastructure • Hundreds of tests from technology experts in every Windows team • Get the latest kit from http://connect.microsoft.com

15. ∞ 1 Automation Datastore DTM Controller 1 1-100 Windows Logo Kit • DTM Studio • Streamlined for driver testing • Planning and monitoring • Controller • Services and daemons • Configuration database • Stored procedures • Test Client • System under test • Contains a slim execution agent

16. Device Console

17. Step 3: Processing Using the Windows Submission Tool • Adds the additional information that is required by Winqual and couldn’t be collected programmatically • Enables you to add your driver to the package • Enables you to add a read me • Enables you to add Device Center metadata for Windows 7

18. Winqual Submission Tool

19. Winqual Submission Tool

20. Step 3b: Processing via the Winqual Submission Center • Legal and signing requirements • Must have a VeriSign ID • Must sign legal agreements at the time of your submission • Company administrator can approve additional accounts • Most submissions are processed within an hour • Download a signed catalog file • Download the artwork • Take advantage of the Logo • Distribute your driver via Windows Update • Make sure your product appears on Windows Marketplace and in the HCL • Download artwork

21. Step 4: Distribute and Maintain via Winqual • Use DDC to manage how your drivers get distributed on Windows Update • Use Driver Quality Rating to find trouble spots • Use Online Crash Analysis to resolve issues and deliver solutions directly to your customers

22. Verisign • VeriSign certificates are required to create a Winqual account • Your company may already have an account; your administrator can create additional accounts for employees within your company • VeriSign certificate is required for signing the drivers you upload.

23. Where Do I Get Help • Windows Logo Program • www.microsoft.com/whdc/winlogo/WLP30.mspx • Windows Logo Team: logofb@microsoft.com • Windows Logo Kit • CSS via your TAM or http://support.microsoft.com • Peer-to-peer: microsoft.public.development.device.drivers.dtm • Logo System product feedback and feature requests: wlkfb@microsoft.com • Winqual: winqual@microsoft.com • Windows Logo Program News & Microsoft Hardware Newshttp://www.microsoft.com/whdc/newsreq.mspx • Windows device teams • Your TAM

24. LogoFests • Work side-by-side with Microsoft engineer • Learn the tools • Troubleshoot your tests • Many hours of instruction from subject matter experts • Will happen in China February 2009; watch Logo news for details

25. Call To Action • Setup your Winqual account • You’ll need a VeriSign ID • Your company may already have an account; administrators can create new accounts for employees of your company • Review requirements via LogoPoint and participate in the process • Get the WLK from http://connect.microsoft.com; run the tests early and often • Take advantage of the marketing, distribution and support tools and services that are available to you free on Winqual • Sign up for the logo newsletter • Sign up for the China Logofest

26. Questions