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CASE ANALYSIS PROCEDURE AGEC 4433 January 25, 2010

CASE ANALYSIS PROCEDURE AGEC 4433 January 25, 2010. Steps for Analytical Case Analysis. Read thoroughly Define central issue Define firm’s goals Identify problem constraints that limit solutions Identify all the relevant alternatives Select the best alternative

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CASE ANALYSIS PROCEDURE AGEC 4433 January 25, 2010

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  1. CASE ANALYSIS PROCEDURE AGEC 4433January 25, 2010

  2. Steps for Analytical Case Analysis • Read thoroughly • Define central issue • Define firm’s goals • Identify problem constraints that limit solutions • Identify all the relevant alternatives • Select the best alternative • Develop an implementation plan

  3. Step: Read thoroughly • Read quickly to get the overview • Read again, as many times as necessary, to understand the detail

  4. Step: Define the Central Issue • Many issues exist • Prioritize into the important and the trivial • Among the important issues, what is critical? • Identify by functional area, and specific problem

  5. Step: Define the Firm’s Goals • These help guide the choices a firm makes • Revenue? • Net income? • Maintain workforce? • Balanced scorecard? • If there are contradictory goals • Identify • Resolve if possible • Clarify is can’t be resolved

  6. Step: Identify Constraints • Examples • Not enough resources • Production capacity • Wrong people • People in wrong positions • Competitors • Relationships

  7. Step: Identify Relevant Alternatives • Many – think about many, focus on relevant ones • Alternatives often suggested in case • Expand that list

  8. Step: Choose the Best Alternative • Research questions and issues • Use sources other than the case • List advantages and disadvantages of alternatives • Present the logic behind your recommendation • Justification is more than your opinion

  9. Step: Choose the Best Alternative • All information needed is not in the case • Choose based on • theory and principles from classes • observations about the situation • state in the context of goals and constraints • Develop and present the logic behind your recommendation • Justification is more than your opinion

  10. Step: Implementation Plan • How to do that?

  11. Written Reports from Case Analysis • Executive Summary • Competitors analysis – 5 forces and/or other approach • Problem statement – goals, constraints, issue(s), etc • Analysis of key alternatives • Conclusion – logic that led to the choice, and why others were not chosen • Implementation

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