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Don’t gamble with your SEO !

Don’t gamble with your SEO !. Stefano Gorgoni 27/11/2013. About me. SEO since 2004: E-Commerce, Travel, Local SEO Since 2010, in Malta working in the iGaming industry Working in Betsson ( http://betssonab.com/en / ). SEO & Gambling?. Black hat? No way! . Don’t gamble with your SEO.

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Don’t gamble with your SEO !

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  1. Don’t gamble with your SEO! Stefano Gorgoni 27/11/2013

  2. About me • SEO since 2004: E-Commerce, Travel, Local SEO • Since 2010, in Malta working in the iGaming industry • Working in Betsson(http://betssonab.com/en/)

  3. SEO & Gambling? Black hat? No way!

  4. Don’t gamble with your SEO Avoid risks!

  5. Risks to avoid • Penalties • Algorithm updates • Mistakes! • Competitors…

  6. Avoid penalties • No tricks. Avoid these : http://blog.kissmetrics.com/penalized-by-google/ • SEO is not about tricks!

  7. Algorithm updates Stop being afraid of next update! • Google’s goal is to offer its users the best experience. • Your goal is to be part of that experience!

  8. Avoid mistakes

  9. Maintenance Every day… … check your website! Google Webmaster Tools https://www.google.com/webmasters/tools/ Screaming Frog SEO Spider Tool http://www.screamingfrog.co.uk/seo-spider/

  10. Competitors • Competitors can rank better… • … or they can try to ruin your ranking!

  11. Disavow! • https://www.google.com/webmasters/tools/disavow-links-main

  12. Find new links

  13. Backlink tools • Ahrefshttps://ahrefs.com/ • Majestic SEO https://www.majesticseo.com/ • Link Research Tools https://www.linkresearchtools.com/toolkit/

  14. Link Detox Tool

  15. What to do Passive SEO and Active SEO: http://sethgodin.typepad.com/seths_blog/2006/06/seo_passive_vs_.html After fixing (and while preventing) all the issues, it’s time to do something more. What? • Content • Get popular (and get links!)

  16. Keyword Research • Google Keyword Planner https://adwords.google.com/ko/KeywordPlanner/Home • GWT https://www.google.com/webmasters/tools/ • Search Metrics http://www.searchmetrics.com/ • SEMrushhttp://www.semrush.com/ • Competitors https://www.google.com/

  17. Potential traffic • With Google Keyword Planner…

  18. Potential traffic • With Search Metrics…

  19. Competitors backlinks • Ahrefs, Majestic, LinkResearchTools • LRT: Competitive Research (4 tools) • Competitive Keyword Analyzer • Competitive Link Velocity • Competitive Link Detox • Competitive Landscape Analyzer

  20. Competitive Landscape Analyzer

  21. SEO is… • A process that never ends • A mindset that has to be shared

  22. Questions?

  23. That’s all folks! Thank you! Stefano Gorgoni http://www.linkedin.com/in/stefanogorgoni

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