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brand ing

brand ing. & B uilding Y our B usiness with the NEW media. Runa Magnusdottir Founder Connected-Women.com Co-Founder BRANDit. You are a BRAND Big companies understand the importance of brands. I n the a ge of the individual , you have to be your own brand. . www.RunaMagnus.com.

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brand ing

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  1. branding & Building Your Business with the NEW media Runa Magnusdottir Founder Connected-Women.com Co-Founder BRANDit

  2. You are a BRAND Big companies understand the importance of brands. In the age of the individual, you have to be your own brand. www.RunaMagnus.com

  3. www.RunaMagnus.com

  4. REAL-TIME COMMUNICATIONS www.RunaMagnus.com

  5. One Step Ahead of the Competition www.RunaMagnus.com

  6. SMARTSOCIAL MEDIA iNTERACTIONS Locate your target audience • Which social media? • Which forums? • What do they need? • What can you offer them? www.RunaMagnus.com

  7. SMARTSOCIAL MEDIA iNTERACTIONS Listen & Monitor • Online marketing tools • What is your target group talking about? • Find out what they need? • What can you offer them? www.Clara.is www.RunaMagnus.com

  8. SMARTSOCIAL MEDIA iNTERACTIONS Ask Questions: • Create valuable points • Get your community talking • Create a buzz • Create engagements www.RunaMagnus.com

  9. SMARTSOCIAL MEDIA iNTERACTIONS www.RunaMagnus.com

  10. SMARTSOCIAL MEDIA iNTERACTIONS Give more: • 80/20 rule • 20% self promotion • 80% non-self promotion www.RunaMagnus.com

  11. SMARTSOCIAL MEDIA iNTERACTIONS The Power of Personal Connections: • People like to connect with People – not robots www.RunaMagnus.com

  12. iNTERESTING ONLINE BRANDING EXPEDIA – FACEBOOK CAMPAIN Launched March 2011 Mission: Create Word-of-Mouth RESULTS: Fans from 125.000.- April 1st 2011 to 500.000.- in 14 days! www.facebook.com/expedia

  13. iNTERESTING ONLINE BRANDING NIKE FACEBOOK BUSINESS PAGE VIDEO Message Campaign: - Write the Future - Message: Hit the -like- button, watch the future RESULTS: In April 2011 – 4 million fans www.facebook.com/nike

  14. iNTERESTING ONLINE BRANDING ZAPPOS The online giant shoe company Building up their brand with transparency and authenticity TWITTER & ZAPPOS CEO Tony Hsieh uses Twitter to share personal thoughts, interesting background details. Engages his followers to suggest improvements to his company. April 2011 – got 1,8 million followers Employees actively engaged www.twitter.com/zappos

  15. iNTERESTING ONLINE BRANDING Solo-Entrepreneur SVANA, Icelandic Entrepreneur Branding her uniqueness in the online BRANDit magazine: Personal photo Professional video trailer Links to her web-site Distributed to women business owners from over 70 countries Introducing her BRAND to her target group i.e. European Airport Duty Free Shops. Results: Contracts are being signed at two major airports. www.BRANDit.is

  16. Connecting Joy with Success! Friend me on Facebook - Runa Magnusdottir Connect me on LinkedIN - Runa Magnusdottir • Follow me on Twitter -@connectedwomen Join me & women business owners from over 70 countries at Connected-Women.com

  17. Thank You!

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