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Royal Canin Arena MMD - Int. Group 3 - 18/12 2007 Anna, Karina, Adrian, Szilvia

Royal Canin Arena MMD - Int. Group 3 - 18/12 2007 Anna, Karina, Adrian, Szilvia. Project. New website New ideas Target group: men over 45 Style: modernism Main purpose: get more visitor to the site and to the event - HOW CAN WE REACH THIS?. Target group – who are they?. Men over 45

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Royal Canin Arena MMD - Int. Group 3 - 18/12 2007 Anna, Karina, Adrian, Szilvia

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  1. Royal Canin ArenaMMD - Int. Group 3 - 18/12 2007Anna, Karina, Adrian, Szilvia

  2. Project • New website • New ideas • Target group: men over 45 • Style: modernismMain purpose:get more visitor to the site and to the event - HOW CAN WE REACH THIS?

  3. Target group – who are they? • Men over 45 • Full time job • Little time • Stressed • Want to spend freetime actively

  4. Work and free time

  5. What they want? • Clear information • about: the races, betting rules • about: restaurant • about: news • Easy to use, clear website

  6. Modernism – clear, simple • Response to historical events • Disagreement to ornamental style • Many fields • Many strains

  7. Less is more • Reduction • Contrast • Functionality • Space • Harmony • Signal colors Laszlo Moholy-Nagy (1920)‏

  8. Our inspiration www.artsmia.org/modernism

  9. New ideas 1. • Bet for charity – “feeling generous”

  10. New ideas 2. • Win your free beer! - Play with us :-)online game on the site

  11. New ideas 3. • Theme day – “Rodeo day”

  12. Site structure

  13. The design • Minimalism • Contrast • Repetition • Alignment • Harmony • Signal coloured menu

  14. Opening page - About us

  15. Subpage - races

  16. Subpage - restaurant

  17. Subpage – on-line game

  18. Subpage - contact

  19. Plus values • Playability – Game, mouse over function • Likability – Modernistic design • Usability – Main focus • Socialbility – „Bet for charity”, Forum

  20. Project management • Project Objectives • Technical specifications • Budget

  21. Result – more more more More: • attractive site • entertaning site • visitors to the racetrack • entertaning event • satisfaction for the visitors More money for the Royal Canin Arena

  22. THANKS FOR YOUR ATTENTION!

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