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Food courts

Food courts . Planning Servicescapes. Planning the physical space Function – making it work Form – making it look ‘good’ Link to Foodservice Function – as a food outlet The Menu. Food courts . What is a food court Why have a food court in a shopping centre . Food court tenants .

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Food courts

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  1. Food courts

  2. Planning Servicescapes • Planning the physical space • Function – making it work • Form – making it look ‘good’ • Link to Foodservice • Function – as a food outlet • The Menu

  3. Food courts • What is a food court • Why have a food court in a shopping centre

  4. Food court tenants • Tenant mix • Variety • Not just cuisine type Also • Food choice basic to adventurous • Finger food to substantial meals • Cheap meals to special treats • Eat-in and take away

  5. Planning your food court outlet • Demographic considerations • Retail design • Provision for theatre -activity , aroma, interest , lighting . • Layout to suit menu usage • Servery (front of house) • Food preparation (back of the house ) • Storage

  6. Planning your food court outlet • Theme (& name) • what works in a shopping centre food court • The competition • Food as theatre – food presentation • Food and the menu • Size – no more than 50 square meters

  7. The food court menu • Maximum trading time Span • Menu must provide for the full time span of retail trading hours • Price range • Range of items • Snack • Light meal • Substantial meal • Drinks • Sense of theatre

  8. Planning the menu • Theme • Menu emphasis – Providing a framework for operation • Menu prescription • List of dish type • Areas of The strength against that of the competition • Problems of cross-menuing

  9. Areas of evaluation • Concept – will the concept work and fit harmoniously with existing or potential tenants? • Appearance • Value for money • Menu – does it deliver ?

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