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Pay at the Pumps Your guide to selling in a lucrative market: unbranded petroleum Sandy Young, President and Senior Sale

Pay at the Pumps Your guide to selling in a lucrative market: unbranded petroleum Sandy Young, President and Senior Sales Rep, Data Processing Solutions Inc.; and Petroleum Processing Solutions. Flynn’s Truck Stop. Pay at the Pump Learning the process Customer support Experience

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Pay at the Pumps Your guide to selling in a lucrative market: unbranded petroleum Sandy Young, President and Senior Sale

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  1. Pay at the PumpsYour guide to selling in a lucrative market: unbranded petroleum Sandy Young, President and Senior Sales Rep, Data Processing Solutions Inc.; and Petroleum Processing Solutions

  2. Flynn’s Truck Stop • Pay at the Pump • Learning the process • Customer support • Experience • Lessons learned

  3. The Petroleum Market • The Bad News… • It’s COMPLICATED… • Long sales cycle • Technical expertise • Expensive

  4. The Petroleum Market • The Good News… • It’s REALLY COMPLICATED… • Long sales cycle • Technical expertise • Expensive

  5. So Why is Complications a Good Thing? • Long Sales Cycle • Most agents are not that persistent • Only 15% of agents will offer these merchant services because of the difficult nature of the sale • Technical Expertise Required • Requirements • PCI Compliance • Fraud at the Pumps • Downloads/conversions • Upgrades

  6. Why You Should Add Petro to Your Portfolio • Low attrition rate • Petro vs. retail client retention • 10x more volume and transactions • Gas is a necessity - constant • Retail is a luxury - unstable You just became a specialist in a niche market by offering these services to the petroleum market

  7. “I don't need to know everything, I just need to know where to find it, when I need it” - Albert Einstein

  8. Why You Should Add Petro to Your Portfolio • Hurricane Sandy

  9. Unbranded Sales

  10. Off Limits: Branded Stations

  11. How to Sell in the Petroleum Market • It all starts with one…

  12. Conclusion • Work with trusted ISOs in the petroleum industry • Learn the industry language to gain merchant trust • Become a specialist • Be persistent • Earn success

  13. Questions? Sandra Young, President of DPS/PPS Sandy@yourcreditcardlady.com

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