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MTAC Work Group # 126 Growing Marketing Mail

MTAC Work Group # 126 Growing Marketing Mail. Growing Marketing Mail. The Challenge: Define opportunities for Marketing Mail volume growth. Desired Results: Identify and eliminate obstacles hindering growth. Identify new product/service ideas to make mail more valuable to marketers.

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MTAC Work Group # 126 Growing Marketing Mail

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  1. MTAC Work Group # 126Growing Marketing Mail

  2. Growing Marketing Mail The Challenge: Define opportunities for Marketing Mail volume growth. Desired Results: • Identify and eliminate obstacles hindering growth. • Identify new product/service ideas to make mail more valuable to marketers.

  3. Growing Marketing Mail Used Two Step Process First – Collect unfiltered ideas - Brainstorming session’ - Common requests and rules exceptions PCSC - Revisiting Product Redesign recommendations - Survey Monkey Second – Held a series of telecons to consolidate ideas

  4. Growing Marketing Mail Summary Recommendations • Pricing Incentives - Peak and Off-Peak Rates - Volume Incentives - Prospecting Rates - General Rate Reduction • Reduce/Minimize Restrictions on mail pieces

  5. Growing Marketing Mail • Eliminate unnecessary make-up and entry rules • Offer new complementary & value added services - Bundled media offer - Service visibility data - Address correction services • Day Certain Delivery (mixed support)

  6. Growing Marketing Mail Outcome: • Reviewed recommendations with Bob Bernstock • Agreed to pursue five concepts: - Peak/off peak pricing - Volume incentives - Reduce/minimize mailpiece design restrictions - Eliminate unnecessary make-up & entry rules - Bundled media offer.

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